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Raise the bar of your marketing campaign with the new-age bulk SMS provider

by Bulk SMS Bulk SMS Service, Web Development

Nowadays, several businessmen and business strategist are coming up with golden ideas to raise the bar of a marketing campaign. However, SEO is a good marketing strategy but not for the pauper. Local spas and salons, the local bakery shop i.e. local shops tend to use a rather cheap mode of marketing, like bulk SMS; not heavy on the pocket as well as it gives desired results. A recent survey shows that a business tycoon like the TANISHQ as well as a local grocery shop using a bulk SMS provider can fairly find a lot of leads in India and abroad without affecting the financial stability of the company. Let us find how:

1.      Promotional SMS: The word promotional says it all. These SMS are purely advertising meant for the marketing of your products, items, and services without the need of using printed and broadcasting mediums. However, this bulk SMS service is purely opt-in service like its other variants. This SMS contains a few freebies to trigger impulses of your clients or prospective clients.

  1. Transactional SMS: This kind of SMS is used for your internal employees to avoid commotion as well as you can readily work on building trust, loyalty, and faith factors with your clients. A faint welcome SMS paired with an OTP (one-time-password) post-purchase can be fairly used for winning the trust of your clients. However, this transactional SMS is purely informational, can be for shipment of boxes, delivery boxes, or post-purchase SMS to send gratitude of thanks to your customers. If you are a budding e-commerce project, you can very well use transactional SMS use, from the purchase of products to the post-purchase, you can keep them in the loop to instil trust and nurture your relationship with them.
  2. SMS campaigns: As the word campaign says that, it is a medium use to create contests, quizzes, surveys for the people and to tap on their likes and dislikes. By making use of this portal, you can engage your customers in a variety of things to know what they care about and whatnot. To top it off, we can arrange for a special quest, and other mediums to distribute freebies(like a printed T-shirt with our logo on top), Initials of Big B on the new book launch, a music wrap by a fav guitarist etc.
  3. Long code service: This is a dedicated 10-digit mobile number that a company is assigned, to carry out campaigns and quests. This inflicts brand recognition and brand equity. Businessmen like you can effectively use to connect with your clients or prospective clients, by sending product quests in SMS and working on customer pain points to avert marketing.
  4. Short Code Service: Unlike long code service, this can be used as shared as well as dedicated. If you are looking for a cheap mode of marketing, shared short code is preferable, whereas if cost-cutting is not on the priority list, you can opt for dedicated short code service. As it is a 2-way communication code, it can be readily used to create chat forums on a day or hourly basis.

Wrapping it up, you do not need each variant to raise the bar of your marketing campaign. However, you can take a combination of variants. In case of any commotion or query, our customer service unit is always ready to serve you in every way.


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About Bulk SMS Senior   Bulk SMS Service, Web Development

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Joined APSense since, April 25th, 2018, From Delhi, India.

Created on Oct 15th 2020 06:27. Viewed 279 times.

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