Questions to Ask the SEO Agencies You Interview

by Kevin Smith Author

Hiring an SEO agency in Los Angeles is not as simple as it may seem. SEO efforts are very difficult to measure the success of, which is why so many business owners get scammed by fake or inexperienced SEO companies. If you want to invest your money wisely and make sure that you get results for what you paid for, ask each agency you interview these three tough-to-answer questions:

How Do You Keep Up With Google’s Ever-Changing Algorithms?

The wrong answer would be: we know someone at Google. And the right answer? We test, test and test some more. However, you don’t want an agency that is willing to use your website as a guinea pig. The most reputable agencies have a guinea pig website of their own on which they continually test different techniques to see how Google responds. They then implement the successful techniques on client websites and cross ineffective or detrimental ones off their list of possibilities.

What Will You Do to Guarantee Success?

Many SEO agencies will tell you that it’s a secret, but this is the wrong answer. As a business owner, you need to know what your money is buying you. The best SEO agency in Los Angeles will detail precisely what they plan to do for you and why. If there are problems they plan to fix, they’ll let you know. If they want to optimize your social media accounts, they’ll ask for access. If they think that you need to scrap your entire website and built a new one, they’ll tell you and then explain how your old site was actually hurting your rankings. When it comes to SEO, there is no room for secrecy.

Can You Guarantee Me First Page Results Within the First Week?

A company that just wants your money will tell you anything that you want to hear, including that they can get you onto the first page within a week. They will even say this if you currently rank on page 150! First page results are not instantaneous and require a good bit of strategy and effort to achieve. If you want sustainable results, expect to wait at least a month or more for them. A reputable agency will tell you this and even go so far as to explain why instant first-page results are not a good thing.

If you want to hire a reputable SEO agency in Los Angeles that will help you obtain sustainable results, enter each interview prepared with a list of tough to ask questions. Only the best agencies will be able to answer them, while the not-so-good ones will tell you only what you want to hear.