Quality Score Defines Your Success

Google AdWords worked as an ordinary auction for many years but suddenly changed its basic structure to include the Quality Score in 2005. The introduction of the Quality Score marked the end of Google AdWords as we knew it and caused big concerns throughout the advertising industry.  

The primary reason Google introduced the Quality Score was to increase the relevance between ads and keywords, which would not only enhance the search engine’s usability but also increase Google’s profits from AdWords. Quality Score has been a huge success in my opinion. AdWords has been Google’s golden 
egg for more than seven years now, and for the past four to five years AdWords has been the primary marketing vehicle for many online businesses.  

Furthermore Google has an extensive lead in the number of people using its search engine, leaving its competitors in the dust. https://in.linkedin.com/in/seoconsultantdelhi

The following factors are harder to prioritize, but all are important:  

•    Geographic performance 
•    Historical account performance 
•    Historical domain performance 
•    Historical campaign performance 
•    Historical Ad Group performance

Remember that the percentages above are meant only to be indicative of the importance of the various factors that make up your Quality Score when you’re investigating why it is low.  

In most cases a low Quality Score is the result of multiple factors, large and small. For example a perfect landing page won’t save your Quality Score if your CTR is very low compared to your competitors’.  

Ad Relevance: Ad relevance is measured through the appearance of the keyword in your ad text. This is very similar to SEO.  

To obtain the highest ad relevance you’ll need to include the keyword in your ad title and once in your ad description.  

Landing Page: You need to create a relevant landing page. The page should contain the main keyword a couple of times in the text and preferably also in other places on the website. Furthermore you’ll get the highest landing page Quality Score if you link to and out from your chosen landing page.  

Stand-alone landing pages and landing pages with pop-ups tend to have a low Quality Score.  

Loading Time: If the loading time on your website is slow, you’ll most likely be hit with a low Quality Score. A slow loading time can be a real killer of campaign performance.  

Geographic Performance: Google takes note of how your ads are performing in different geographic areas. If your ads are having a very low CTR in Houston, your Quality Score for search queries from Houston will decrease.  https://in.linkedin.com/in/seoconsultantdelhi