Creative and unique content is the foremost need of every organisation
in this information age. Words connect people with an organisation once
they weaved and structured with utmost care. Businesses these days
invest a lot in market communication, profile building and image
creation. If these efforts bring people closer to the organisation, then
people are ready to join you, but if people are not keeping their eyes
and ears on your call then it is a clear indication that people are
unwilling to build a relationship with you. In the latter case,
businesses suffer severe revenue and reputation loss. Whatever the
marketer communicates with the society somehow affects the credibility
of a brand in the market.
The old saying "Think before you talk" should be taken as " Think twice before you write " in the
content writing
job. Good make-up by the caring and professional hands of beauticians
can sparkle the beauty of a bride to manifolds, but, if the same vanity
case is entrusted in the hands of a naive, then the same face may evoke
some strange comments from the guests. Same happens with
content
writing, if the content agency is incapable to research the clients'
need, then creativity alone can't produce an impactful content. An
effective content or you can say good communication has two major
ingredients - creativity and Quality. Lacking in any of the two elements
literally spoils a content. Creativity adds colour and flavour to a
content, but it is the impeccable usage of words and flawless grammar
that provides a substance to the perfect content.
The marriage
of creativity with quality mutually reinforce each other, and a harmony
between the two creates a compelling, clear and crispy content. Which is
more important, quality or creativity?
According to Ms. Geeta Singh
- founder of The Yellow Coin Communication Pvt. Ltd. "Men are from Mars
and Women from Venus, when they live in harmony a prosperous society
witnesses its existence on the planet Earth, no-one can decide that who
is more valuable to the society. Same happened with a good content; a
right mix of quality and creativity is required, but which is more
important behind an effective content is a million dollar question. The
answer is obvious that both are equally important. A sensible writer
always focuses on maintaining a balance between the two."
Is
there any tool to measure the effectiveness of the content? Yes, the
clarity of the message and instant responses from the potential
customers usefully serve the purpose of a content. So, whenever you
required a good content hire a professional content agency for quality,
creative and above all a purposeful content.
