Quality or Creativity - What makes a compelling content

Creative and unique content is the foremost need of every organisation in this information age. Words connect people with an organisation once they weaved and structured with utmost care. Businesses these days invest a lot in market communication, profile building and image creation. If these efforts bring people closer to the organisation, then people are ready to join you, but if people are not keeping their eyes and ears on your call then it is a clear indication that people are unwilling to build a relationship with you. In the latter case, businesses suffer severe revenue and reputation loss. Whatever the marketer communicates with the society somehow affects the credibility of a brand in the market.

The old saying "Think before you talk" should be taken as " Think twice before you write " in the content writing job. Good make-up by the caring and professional hands of beauticians can sparkle the beauty of a bride to manifolds, but, if the same vanity case is entrusted in the hands of a naive, then the same face may evoke some strange comments from the guests. Same happens with content writing, if the content agency is incapable to research the clients' need, then creativity alone can't produce an impactful content. An effective content or you can say good communication has two major ingredients - creativity and Quality. Lacking in any of the two elements literally spoils a content. Creativity adds colour and flavour to a content, but it is the impeccable usage of words and flawless grammar that provides a substance to the perfect content.

The marriage of creativity with quality mutually reinforce each other, and a harmony between the two creates a compelling, clear and crispy content. Which is more important, quality or creativity? According to Ms. Geeta Singh - founder of The Yellow Coin Communication Pvt. Ltd. "Men are from Mars and Women from Venus, when they live in harmony a prosperous society witnesses its existence on the planet Earth, no-one can decide that who is more valuable to the society. Same happened with a good content; a right mix of quality and creativity is required, but which is more important behind an effective content is a million dollar question. The answer is obvious that both are equally important. A sensible writer always focuses on maintaining a balance between the two."

Is there any tool to measure the effectiveness of the content? Yes, the clarity of the message and instant responses from the potential customers usefully serve the purpose of a content. So, whenever you required a good content hire a professional content agency for quality, creative and above all a purposeful content.