Qualities of a Good, Effective Animated GIF Example

In today’s digital marketing, online ads are highly essential. You can choose to use static ads or animated ads or both. Static ads are considered less interactive, and you should consider animated ads such as GIF ads as well as HTML5 ads. Animated GIF ads are effective, but you must create the ads in the right way. If you have no idea of how to go about it, you need to look at the best animated GIF example. Here are some qualities you should note, and use that information to design and create your GIF ads.

1.       An effective GIF Must Have a Purpose

People use GIFs for different purposes. If you want your GIF to serve the purpose, you need to design it the right way. If you are selling a product, you should use it to show off the product. If you are a service company, use the GIF to explain a process. Also, if you want just to engage with your target audience, create a GIF to show them that you are still in business. A GIF example without a purpose, won’t help you in any way.

2.       Should Be Eye-Catching and Funny

You use online ads to capture the attention of viewers or online users. Therefore, if you are checking out examples of animated GIFs that performed or are performing well online, expect them to be attractive funny and interactive. With such a GIF ad, you will easily capture the attention of viewers and they will be tempted to click on your ad for more information. This is where you have to use all your creativity to ensure your GIF ads generate leads for your business. Include quality photos, art, text and more to create effective animated GIF ads.

3.       Great GIFs Leave Viewers Wanting More Information

The main aim of a GIF ad is to drive ideal customers to your site. If you share all the information on the GIF, the ad file will be bigger, and take much time to load. Therefore, as you can see on the best animated GIF example, you should just share some basic information, and ask viewers to click for more information.

4.       Should Have Call-To-Action

What do you want the viewers to do after watching your GIF ad? This is the biggest question, and the answer is your Call-to-Action. If you want them to click to learn more, include ‘learn more’ button on the GIF. If you want them to buy, include ‘Buy’ button, if you want them to install your app, include ‘Install’ button, and so on. That way, interested viewers will just click the call-to action, and land on your landing page, which can be your website or online store.

Final Words

For you to create effective animated GIF ads, you need to look at the best animated GIF example for inspiration. The example(s) should have some of the above qualities, and you should use the information to create best GIF ads for your online advertising strategy.