Qualities found in the Very Best Search Engine Optimization Company

You find yourself in a situation – you believe that have been one of the most daunting tasks of your professional life - hiring the most effective Search Engine Optimization firm to provide value for on-page as well as off-page optimization services for your company’s website. 

Unless you are a marketing professional, this can be quite the challenge. You get on Google and type some relevant keywords on Google and are immediately inundated with firms assuring to provide the most effective SEO solutions.

You arbitrarily get a couple of companies on your list and begin calling them to collect some necessary information. However, as you speak to them, you get tired and maybe even confused because you are really hearing the same thing over and over again. 

It’s like all the Search Engine Optimization companies are making the same claims. Now this makes a daunting task even more confusing. As a prospective consumer, how do you cut through the pitch and actually hire the most effective Search Engine Optimization firm for your business?

Let's look at some real qualities you should look for in a digital marketing / search engine optimization firm from one of the leading digital marketing agencies, razwerks.

1. Having an informative, and good-looking website

You want to hire a search engine optimization company and pay them a good amount of money on a monthly basis to get your website found but wait a minute. Have you checked out their website? How much time and resources does it look like they put into making their own website? 

Does it look like it cost a lot of money? Does it look like some effort and resources were put into their website? Are they providing you with good valuable information about their services, not just selling points? 

This may seem like somewhat of a superficial measure, but first impressions are important. The pride a good search engine optimization firm puts into their own website will say a lot about how they will approach your campaign. How they do one thing is now they do everything.

2. Applying solid and proven SEO strategies

A SEO firm that is visible easily online is a good sign. You will find many SEO companies enjoying high visibility on Google, but when it comes to the quality of work they offer, they are not much better than those companies in the on the fourth page of Google. 

Then, why do they come on the very first web page? They worked on getting their website to rank for those keywords by a lot of times using black-hat methods that can help increase the speed the site ranks for any keyword but comes with a big risk – Google doesn’t like these strategies and will eventually penalize your site if they find out. 

You want to work with a seo company that focuses on the fundamentals that Google does like and will reward long-term: a solid site with good on-page code optimization, good content and relevance, and good inbound links from high quality sites. These are all fundamentals that Google looks at and that will ensure you a solid foundation to base your online presence on.

3. Packages are really not the way to go

SEO packages make things easy for the consumer, or so we would like to think. The reality is that every business is different, your target audience, your geographic location, the stage your website is at and the score of your overall web presence, and the competitiveness of the niche you are trying to rank in, are all factors Google looks at. 

These are all factors that will ultimately need to be addressed for your website to be found online above your competition. So with all of these variables why would somebody be trying to shove you into a cookie cutter package? 

It may be easier for you to grasp if you don’t have a marketing background, but if you understand what you just read, then you really want a company that will work with responsiveness and urgency to address the specific factors of your business, so that you can rank online as quickly as possible. 

SEO is a bespoke solution for every business, better to find a seo company that understands this and works within your marketing budget to achieve this, rather than one that puts you into a one size fits all solution.