Publicity: How To Build Customer Loyalty Automatically

Traditional digital marketing states that to turn prospects into customers, brands have to make use of a limited list of long-term tactics; among which paid advertising stands out.

Principles of Publicity

Currently, brands have at their disposal numerous tools equipped with intelligent algorithms developed to create impact contact routines that translate into potential leads.

Only two essential resources are needed: quality content and connections in authority media.  Why?

The content fulfills the function of a "fishing net" within the company's target audience. I. e: A GoodNoon customer was about to launch a revolutionary home cleaning service app working on crypto.

As an initial approach, we began by regularly posting blockchain market analysis in specialized forums. The objective was to make users associate the brand with truthful information and practical solutions.

On the other hand, a brand presence in popular mediums serves as a guarantee for future contact routines.

Even though it's essential to have a profile on every imaginable social network (or at least the most used by specific target audiences), nobody trusts an unpopular brand.

As Forbes reports, if contact with the brand occurs in familiar territory (online publishing, blogs, and even Web newspapers and even influencers with robust communities), conversion levels increase.

It should be noted that startups don't need to create newsworthy material and contact Web portals on their own. Publicity and PR digital professionals can assume such responsibilities.

Publicity Pay vs. Professional Publicity

Unlike paid advertising, which has lower and lower ROI rates due to its promotional nature, right publicity strategies provide the public with data of interest, tips, and extra services. That is why many companies look into getting placements in Forbes as a top goal for their business.

This practice, widely accepted by the modern user, not only generates trust but also provides the necessary credibility while promoting brand awareness.

How does automated Publicity work?

Now, once the general Publicity system has been clarified, it's time to talk about process automation.

When brands have established a relationship of mutual interest with the target audience, it is possible to:

• Create priority flows.

• Segment lists.

• Create groups of prospects.

The purpose is to show the potential client their support is prized, and the more they get involved, the more benefits they receive.

On the other hand, automation tools and software help you sort specific content campaigns or services, launched at the right time and available for as long as the brand wants.

The top 3 of Publicity tools

While marketing software has different functions for different purposes, carrying out a Publicity strategy implies choosing a personalized approach rather than a hard mechanism.

That being said, here are three of the most popular tools for implementing a Publicity strategy!

Pardot. One of the most revolutionary options. Developed by the Salesforce firm, the tool allows you to create and manage websites, in addition to automating operations offered by the brand (purchase, sale, rent, contact, etc.).

RD Station. Worldwide recognized due to its significant programmatic development; this tool offers to capture and nurture leads as well as accelerate the closing of the sales cycle. With RD Station, brands can quickly determine which actions are necessary according to the proposed objectives.

HubSpot. The best-known tool. Among its features are: create lead nutrition strategies, content bots, and social networks bots. Several of its resources are free.

Clientele upgrading

If you have taken into account the above recommendations, that means in a suitable time you will have gained a considerable amount of clientele. However, the process doesn't end there.

It is not just about having fulfilled the promise by offering quality solutions and enjoying the results. The goal is to achieve permanent loyalty.

How do you do it?

Exceeding expectations. Giving more information of interest and tips. Launching promotions for both regular and new customers.

The key to carrying out all these strategies is to surround the brand with specialized knowledge, a support network, and effectiveness measures. Those interested in such services might as well like to go to GoodNoon’s website (https://goodnoon.com/) and request a free audit through our "Contact" section.