Promoting Your New Business: Tips to Get You Noticed

by Kristopher Samuels Writer

So, you've been working on a business plan for ages, and it's finally time to launch. You can’t wait to open up the doors to your store, restaurant, startup — whatever it might be — so you can start focusing on building trustworthy customer relationships and how you’ll proceed with branding and marketing techniques.

The first action for any new business to take is to devise a publicity and promotion strategy. If enough funds are available, consult with a professional Public Relations and Promotions agency to help guide you in the right direction and to connect you with the right people in the media and community. There are also steps you can take to put your name out there and to get you noticed. Read on to discover two essential steps to promoting your business that will help broaden your customer reach and increase sales.

Customized Merchandise

The more you advertise your business, the more familiar it will become to people in your area. An excellent way to promote your brand is by printing your logo on merchandise, notably clothing. Visit Prints Canada and learn how you can customize t-shirts, sweatshirts, jackets, and much more with specialized silk-screen printing and embroidery. Customized merchandise is a tangible and accessible way for you to reach your target audience and connect with potential customers.

Investing in branded merchandise is essential to your business because it attracts new customers, it increases impulse sales, and most importantly, it enhances brand awareness. Have your employees wear customized merchandise while on the job, and if you feel comfortable, ask them to wear a t-shirt around town on their days off. Always have merchandise available to sell at industry events.

If you’re the type of business that exhibits at trade shows, instruct staff to wear your customized printed shirts and make the merchandise available for purchase at your booth. Hold a contest where a couple of lucky event attendees could win a prize pack that includes a customized t-shirt or two.

Over time, people will begin to form an emotional connection with your logo, and they’ll want to be part of the action. Get your creative team to work and start planning the perfect logo for your brand!

Insert Calls to Action in Your Business’ Email Signatures

Merchandise is crucial for the success of any brand, but remember to treat all aspects of your business with careful promotional intent. These days, email marketing is incredibly important to your brand’s awareness and boosting sales.

The average office worker sends and receives about 120 emails per day. For a business with a staff of ten people, that adds to around 600 outgoing emails every day — that's a tremendous opportunity to promote your products or services!

However, traditional email signatures won’t cut it. Nobody is going to pay attention to your employees’ job titles or what your favourite inspirational quote is.

What can get attention is an obvious Call to Action (CTA).

Turn your email signature into a useful marketing tool. Email signatures allow you to introduce your products or services to potential customers dynamically. There are beneficial email-marketing apps that will enable you and your entire team to manage signatures and rollout campaigns to utilize at once. These apps allow everyone to stay on the same page, and you can keep track of your emails much easier.

To optimize your email CTA, offer a lead magnet or a freely available offer that will intrigue your target audience and nudge them toward your funnel.

Starting a new business is exciting, but it can also feel nerve-racking as you enter a brand new territory. You’ve put a lot of thought and money into it, and you want to succeed. With customized, printed merchandise and a strategically planned email campaign, your customer base will expand in no time.