Promote With Your Own News Site

Here's a proven way to easily start your own local news website. The chances of winning are limitless. You become a favorite person in your community, a leader and a well-known mover and shaker. Best of all, your news site will take you less than a weekend in the city.

Your news page consists of a few short messages anyone can write, a few photos, and a few simple home-made videos on YouTube.

That's all you need.

In this article, I'll show you how to build your news site. But first let me tell you why NOW is a good time to start.

The news sector is huge. Newspapers seized 80% of the advertising dollars in each city, leaving the crumbs on TV and radio. The information industry has long been a comfortable world. I've been in the information industry for 20 years so I speak from experience.

But then two terrible things happened

1. The Internet came and Google Ads attracted millions of advertising dollars. Large companies have learned that they can achieve faster and cheaper results with pay-per-click than with expensive newspaper advertisements.

2. The Great Recession dried up the city's revenues and newspapers, and all of its hundreds of workers and expensive facilities began to deteriorate.

Many cities today just don't have a newspaper. They've scaled back much less news, and their websites usually get news from out-of-town services. It sounds like news, but it is not strictly necessary for local residents. To make matters worse, television and radio "borrow" most of their information from newspapers.

Here's your chance

Where there are problems, the chance is even greater. Large, expensive news broadcasts are replaced by very small groups of people, sometimes as small as one person.

A sole proprietorship working alone or with a few assistants can turn into a great information product at an incredibly low cost. This leaves a lot of room for profit.

There is plenty of room for a website with good news, telling positive stories, interesting events and promoting local businesses.

How to Create Your Own News Site in 6 Easy Steps

1. Purchase a domain name that contains the name of your city or region.

2. Create a clean, fast-loading website with one column for a business story, a middle column for local news, and another sidebar for business and school news.

3. At the bottom of the page, add some videos you've taken and posted to YouTube. These can be short, simple videos of local places and events. People love to find videos from local locations on YouTube. Make sure to write a title, description and keywords, including the name of your city, the location where your video took place, and even the names of the people in the video.

Update your news website once or twice a week. Save the old news page in a folder with recent messages. Link to your old posts from the home page. Be determined and keep posting news. The more you post from time to time, the more results you will get.

5. Include local names and places as much as possible. The first thing someone posts in a search engine is their own name.

6. Provide a link or banner that leads to your website or ad page. Offer to include a story about a local business with a YouTube video and provide the service for a fee. This is where you get the most for your money. If you become known in the city as a journalist, all kinds of profit opportunities arise.