PRODUCT PHOTOGRAPHY – 3 GREAT TIPS FOR BETTER RESULTS

by A.Rrajani Photographer A.Rrajani

Product photography is the art of taking photographs using certain techniques to effectively and accurately represent your company or products in a marketing environment. Using the latest technology, digital cameras, and other high-tech tools, professional photographers are able to turn even the simplest product images into marketing masterpieces. Capturing your brand’s image in a simple, effective way will help you build trust with your customers and show them that you are one with their needs. Good product photography also increases sales conversions by continuously showing consumers how great your product as is. Here are some tips from an expert photographer on how to improve product photography.

photo studio advertisement Before you even begin your product photography shoot, make sure that all lighting options have been carefully evaluated and set up

All too often amateur photographers place fluorescent lights or incandescent bulbs over the model’s eyes and mouth, which make for a less than appropriate image. If you want your product photography to reflect professionalism at its best, a proper amount of lighting is required. Here are some product photography tips to ensure a great shot:

The first product photography tip for photographers using a tripod is to remember to keep your surroundings in the picture in mind. If there are any background elements that could distract from your subject, try to shoot against them. This can be done by adjusting your view to eliminate or reduce the background clutter. Also try not to position your tripod too close to the subject, as this can make the photograph look unnatural and over-posed. Lighting on a tripod is much easier to control, so position your tripod where you feel the shot is the best and most natural. As an alternative, shoot from off-set locations that still create a sense of dimension.