Possible Reasons Why Anyone Is Not Buying From Your Website
by George Young Digital MarketerThe goal of an e-commerce website is sold as many products as possible online but in some conditions, things don’t go as we plan. You can surely witness this in your e-commerce website as even after having a solid traffic it is not selling as many products as it should be. If you are beginners and do not have any idea how to handle the situation then, you can take e-business solutions from an experienced online marketing company. There are numerous possible reasons why visitors are not purchasing from your website.
Reasons Why Anyone Is Not Buying From Your Website
- Your E-Commerce
website doesn’t look professional
The first possible reason on the list is the poor website
design. Over the past decade, Google has brought various algorithm updates in
the market known as Panda, Penguin, hummingbird, etc. These algorithms are
intended to filter out poor websites from the search engine results. These
continuous updates keep an eye on your website content design and development
as a way to judge its authority. Google wants to provide the better user
experience to the customers. It means if you are not using the best design on
your websites then, Google is not going to rank it on the first page and there
are only a few customers who go beyond the first page of Google results. So,
you need to hire an e-commerce development service to make your
e-commerce website rank higher.
- Products are hard to
find e-commerce
You know that an e-commerce website offers hundreds of products
and services, therefore, to make it hassle-free they must categorize them into
logical groups and place it on the navigation menu so, customers can easily
find it. For examples: - A clothing store should categorize products into men,
women and children’s clothes and then subdivided into shirts, pants, t-shirt,
and more. The visitor will leave your website within the second if products are
hard to find. So, make sure products are categorized and easy to find.
- It lacks a proper
navigation system
As an e-commerce website owner, it is your responsibility to
provide a navigation system for the first time users and this is not it. A
website navigation system must contain terms that everyone can understand. It
should not include complicated terms, jargons, acronyms or any other term
customers do not understand. Apart from this, your navigation menu must include
the product name, styles and brand as new users often get confused with
products without their brand names.
- Shipping rates are
too high
The main reason why most of the users prefer using an
e-commerce website for shaping is due to the availability of products and top
of it they can order it from the comfort of their homes. But just because you
are bringing products and services at their doorsteps doesn’t mean that they
will take on whatever shipping price you will charge. The high shipping price
could be another reason why your customers are visiting but not buying from
your e-commerce store.
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Created on Nov 2nd 2018 04:19. Viewed 328 times.