Articles

Possible Reasons Why Anyone Is Not Buying From Your Website

by George Young Digital Marketer

The goal of an e-commerce website is sold as many products as possible online but in some conditions, things don’t go as we plan. You can surely witness this in your e-commerce website as even after having a solid traffic it is not selling as many products as it should be. If you are beginners and do not have any idea how to handle the situation then, you can take e-business solutions from an experienced online marketing company. There are numerous possible reasons why visitors are not purchasing from your website. 

Reasons Why Anyone Is Not Buying From Your Website

  • Your E-Commerce website doesn’t look professional

The first possible reason on the list is the poor website design. Over the past decade, Google has brought various algorithm updates in the market known as Panda, Penguin, hummingbird, etc. These algorithms are intended to filter out poor websites from the search engine results. These continuous updates keep an eye on your website content design and development as a way to judge its authority. Google wants to provide the better user experience to the customers. It means if you are not using the best design on your websites then, Google is not going to rank it on the first page and there are only a few customers who go beyond the first page of Google results. So, you need to hire an e-commerce development service to make your e-commerce website rank higher.

  • Products are hard to find e-commerce

You know that an e-commerce website offers hundreds of products and services, therefore, to make it hassle-free they must categorize them into logical groups and place it on the navigation menu so, customers can easily find it. For examples: - A clothing store should categorize products into men, women and children’s clothes and then subdivided into shirts, pants, t-shirt, and more. The visitor will leave your website within the second if products are hard to find. So, make sure products are categorized and easy to find.

  • It lacks a proper navigation system

As an e-commerce website owner, it is your responsibility to provide a navigation system for the first time users and this is not it. A website navigation system must contain terms that everyone can understand. It should not include complicated terms, jargons, acronyms or any other term customers do not understand. Apart from this, your navigation menu must include the product name, styles and brand as new users often get confused with products without their brand names.

  • Shipping rates are too high

The main reason why most of the users prefer using an e-commerce website for shaping is due to the availability of products and top of it they can order it from the comfort of their homes. But just because you are bringing products and services at their doorsteps doesn’t mean that they will take on whatever shipping price you will charge. The high shipping price could be another reason why your customers are visiting but not buying from your e-commerce store. 


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About George Young Advanced   Digital Marketer

42 connections, 2 recommendations, 198 honor points.
Joined APSense since, July 19th, 2018, From Pasadena, United States.

Created on Nov 2nd 2018 04:19. Viewed 251 times.

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