Polyphenols Market to be Propelled during 2012-2018 by Growing Health Awareness

Polyphenols are naturally occurring chemical compounds that are found in substances such as grape skin and olives. Many polyphenols have also been manufactured synthetically since their potential health benefits have become known. Polyphenols have the potential to be used in the treatment of diseases such as cancer and cardiac disorders. The global polyphenols market assumes significance in this respect.

This report provides exhaustive statistical information on the polyphenols market. It includes qualitative and quantitative analysis of the statistics and market trends that make up the polyphenols market, in addition to market forecasts based on these. These analyses, done with the help of reliable analytical tools such as Porter’s Five Forces analysis and SWOT analysis, present a comprehensive snapshot of the global polyphenols market and enable the formulation of market expansion and entry strategies that take into consideration all the aspects of the market and are thus best suited to exploit the market conditions.

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On those lines, the report also elaborates in detail the prime factors that affect the growth of the market, both positively and negatively.

Overview of the Global Polyphenols Market

The polyphenols market is divided on the basis of product categories, application, and the market’s geographical distribution.

Grape seed, green tea, and apples are the major product categories within the polyphenols market. Other sources of polyphenols such as cocoa and olives don’t have a significant impact on the global market and are treated as a single miscellaneous category. Grape seed dominated the global market in 2011, accounting for close to half the total market for polyphenols. Green tea is also a dominant category, helped by growing consumption in Asia Pacific countries such as China, Japan, and India. Increasing geriatric populations in this region and in Europe are expected to help the polyphenols market, as the health benefits of polyphenols are more of use among geriatrics.

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However, the lack of standardization in the largely unregulated Asia Pacific market is expected to hinder the growth of the market in this highly populous region, which accounted for more than 40% of the market in 2011. In spite of this obstacle, the Asia Pacific market is expected to be the fastest growing regional market, with an expected CAGR of more than 8% from 2012 to 2018. North America and Rest of the World followed Asia Pacific and Europe, which accounted for about 27% of the market, regarding their share in the global polyphenols market.

The global polyphenols market has four major applications, viz. functional food, functional beverages, dietary supplements, and others. The functional beverages segment, which includes green tea, was the largest segment in 2011, with a market share of about 40%, and is expected to grow rapidly in Asian markets.

Companies mentioned in the research report

The report presents a detailed profile of the key players in the market such as Naturex, Indena S.P.A., Ajinomoto OmniChem Natural Specialities, Frutarom Ltd., Martin Bauer Group, and Diana Naturals. Naturex led the competitive hierarchy of the global polyphenols market, with a market share of about 35%. The market is highly concentrated, with the next two players following Naturex accounting for 45% of the market between them, resulting in a market share of 80% for the top three players.

Segmentation by Application

• Functional foods

• Functional beverages

• Dietary supplements

• Others (coloring agents and cosmetics)

Segmentation by Product

• Apple

• Green tea

• Grape seed

• Others (cocoa, pomegranate, and olive)

Major geographies analyzed under this research report are:

• Europe

• North America

• Asia-Pacific

• Rest of the World

This report gives you access to decisive data such as:

• Market growth drivers

• Factors limiting market growth

• Current market trends

• Market structure

• Market projections for the coming years

Key highlights of this report

• Overview of key market forces propelling and restraining market growth

• Up-to-date analyses of market trends and technological improvements

• Pin-point analyses of market competition dynamics to offer you a competitive edge

• An analysis of strategies of major competitors

• An array of graphics and SWOT analysis of major industry segments

• Detailed analyses of industry trends

• A well-defined technological growth map with an impact-analysis

• Offers a clear understanding of the competitive landscape and key product segments

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