Please Don’t Blog Your Book: 4 Reasons Why

It’s been a trend ever since I worked full-time as a book acquisitions editor: Blog-to-book deals. I acquired or oversaw the publication of more than a dozen bloggers-turned-book-authors. Sometimes it translated into book sales, sometimes not.

 

Point is: I know that blogs can lead to book deals.

However, I want you to think twice before you decide this is your path. Here are 4 reasons why.

1. Blog writing is not the same as book writing.

Blog posts, to live up to their form, should be optimized for online reading. That means being aware of keywords/SEO, current events/discussions, popular online bloggers in your area, plus–most importantly—including visual and interactive content (comments, images, multimedia, links).

 

It seems almost silly to have to state it, but blogging (as a form of writing) holds tremendous merit on its own. Writers who ask, “Can I blog to get a book deal?” probably think of the blog as a lesser form of writing, merely a vehicle to something “better.” No. A blog has its own reasons for being, and blogs do not aspire to become books if they are truly written as blogs.

 

Never use a blog as a dumping ground for material that’s already been written for the print medium—or for book publication—without any consideration for the art of the blog.

 

2. Blogs can make for very bad books.

If you dump your blog content into a book without any further development or editing, I’m willing to bet it will be a bad book (unless, of course, you wrote the book first and divided it into blog posts!).

 

It’s true that many bloggers offer a compendium of their best writings as an e-book, for the convenience of their readers, or repurpose their blog content in a useful or creative way. That’s not what I’m talking about.

 

I’m talking about lack of vision for how the content ought to appear in print, or how it ought to complement, extend, or differ from the online version. How can the content benefit from a print presentation? How does it get enhanced or become more special or valuable?

 

To give a couple examples:

 

Kawaii Not (a book that I oversaw publication for): This is an online cartoon that was adapted into a spiral, stand-up book, with perforations at the top of every page. The book was tremendously functional: Cartoons could be easily torn off and given to someone. We also included stickers.

Soul Pancake: This is a colorful activity-like book, based on the many questions and discussions that happen at a site of the same name. If you were to compare the site and the book, you would definitely find the same themes, styles, and sensibilities. However, the experience of the book and the experience of the site are two very different things!

I must admit, though, much depends on the genre/category of what’s being Brave Hearts Stories Book written/published. For instance, when it comes to a book that’s illustration-driven, there may be little difference between what’s posted online and what goes into the book. But that’s a book that sells based on its visuals, not its writing!

 

3. It’s more difficult for narrative works to get picked up as book deals.

This is a generalization, but most authors who ask me about this blog-to-book phenomenon are either memoirists or novelists. Unfortunately, it’s very difficult to score a book deal with such a work. The blogs most likely to score book deals are in the information-driven categories (e.g., business and self-help) or humor/parody category (e.g., Stuff White People Like).

 

4. I love books that delve deeply into a topic and make no sense as blogs.

I read hundreds of blogs each week. Much of my reading is done online, in fact. So nothing makes me more irritated than when I sit down to read a book—expecting something meaty, in-depth, and worthy of my full attention—than to find it reads more like a series of blog posts. Unfortunately, due to the blog-to-book deal (in part), this is becoming more common.

[Source: https://janefriedman.com/please-dont-blog-your-book/]