Philadelphia: Improve Local Search Ranking With Hyperlocal Content Marketing

by PRC Agency PR

Have you ever been browsing the search results page, and wondered what it takes to get your brand listed at the top?

I can tell you how most brands do it - they buy a "sponsored ad" space at the top.

If you've been around the internet though, you already know that there's nothing customers hate more than annoying ads, that are getting in the way.

In fact, some customers hate them so much, that they've started swearing to avoid brands with annoying advertising - and that's why I want to talk to you about something totally different.

This new marketing strategy from BrandOptimized is designed for small to medium-sized brands, new brands, and anyone trying to compete with the mega-corporations, without spending all their money on ads.

So how does it work?

Simply put, it uses narrative content to help attract new customers by sharing unique, interesting, or localized information about your company, in all of the multimedia formats that people love.

I'll try to explain it in more detail, but if you'd rather just visit their website and see for yourself, stop by https://www.brandoptimized.com/

It explains that, while there are several ways that brands can get their content listed near the top of the search engines, most strategies rely on purchasing advertisements and result in “sponsored ad” banners next to the link.

Now, we've already talked about why that's a bad idea, but here's the important bit. This new technique from BrandOptimized does not use traditional ads and never results in “sponsored ad” banners next to your content.

Instead of traditional advertisements, BrandOptimized creates unique and interesting content about your brand and places that content on high-authority sites where it can rank naturally near the top of the search results.

I'm not going to list them all here, because there are hundreds of news, blog, and podcast sites - and lots of them are names you would recognize. If you want to see a full list, just head over to the BrandOptimized website.

Before you start though, you should know - while this strategy can be used for individual pieces of content, that's kind of a waste. I mean, sure, it works, but while it can give you a bit of a boost with a single campaign, it's really designed to work as a long-term strategy.

How does that work?

BrandOptimized will generate new content about your brand on a regular schedule, with each campaign focusing on a new service, product, or location. This variation in topics helps your brand to grow its authority with the search engine algorithms and increases the likelihood of each piece of content ranking in a top spot.

More importantly, though, it provides a cumulative effect, because of how the algorithms function. To put it simply, each piece of new content with a link back to your page makes the algorithm think, "Oh, this is new, interesting, and newsworthy - let's move this brand up a few spots, because obviously people are talking about them, and want to hear about them."

Now, if you're thinking, "New content, every week? How can I keep up?" then I have a surprise for you. The entire process is DFY, or "done-for-you," so you don't have to keep up.

While you are encouraged to suggest topics, headlines, and content you wish to be included, you will never be asked to write your own content, record your own podcasts, or create your own videos. The entire content creation process is handled by BrandOptimized marketing specialists, with each piece of content available for you to review before it goes live online.

You can get multimedia content in 6 popular formats: press releases, blogs, podcasts, slideshows, infographics, and videos.

A BrandOptimized spokesperson explained it better than me, “Built for professionals and business owners — we develop innovative media solutions that build your brand story to increase engagement and grow your business. We offer national coverage with a local focus.”

If DFY multimedia content designed to rank at the top of the search results and grow your brand over time is something you're interested in - and who isn't? - then just visit their website and schedule a one-on-one consultation and strategy session.

Get your own branded blogs, podcasts, videos, and so much more, at https://www.brandoptimized.com/

BrandOptimized City: Richboro Address: 21 Bryan Drive Website http://BrandOptimized.com Phone +1 917 859 2673