Pepperfry: The Leading E-Commerce Website for Furniture & Home Products Purchase in India

Even though online shopping has been the norm for quite a few years, people initially only made purchases in segments like apparel, footwear and electronics. It was the introduction of Pepperfry that really encouraged people to include furniture in their online shopping wish list. The young company is a brand to reckon with and has recently made it to the 3 year mark in the business. Here’s how the enterprise has fared so far.

·         Development Objectives

With growth and expansion the major intent, the enterprise succeeded in growing 350% in 2014. The business that employs 400 personnel has stated that they are seeking to extend their worker base to 750 people by the end of this year. The staggering GMV (Gross Merchandise Value) of 400 crores in Indian currency that they achieved is indeed an impressive feat. What is more is that the business intends to supersede their past achievement with by reaching 1,000 crores by December 2015.

Many may wonder how exactly the site hopes to achieve this. Well, making a product sale every 30 seconds is a start. With the hottest merchandise of the hour being dining tables and lay armchairs; the business sees a lot of revenue from the sale of beds and couches as well.

·         Current Achievements

The site is the main income source for more than 1000 sellers residing all over the country. Having stretched out their product line to include home décor with Lamps & Lighting, Bath & Body products as well as Kitchen and Home Appliances, the company has aggressively expanded. They have also introduced merchandise in housekeeping as well as pet supplies allowing customers to make Pepperfry the one shop destination.

·         Intriguing Offers and Discounts

Pepperfry offers customers the chance to fly round-trip to Jodhpur on the house, provided they make a purchase of furniture that totals Rs. 5 lakh or more. The visit includes a tour of the company’s city-based facility where the clients can view their furniture as it takes form. This offer has certainly piqued people’s interest prompting them to make major purchases on the site so that they can grab the exciting opportunity.

Buyers can also look out for the attractive Pepperfry coupons for tupperware, kitchen and home products or furniture that offer lucrative discounts on a lot of the offered merchandise.

·         New Launches

In an effort to make people more confident purchasing furniture online, the company has introduced stores known as Studio Pepperfry. More of these are soon to crop up so customers can view merchandise first hand. The site now panders to shoppers from 12 countries including the USA, Russia, Greece and France.

Having expanded their client base to over 400 cities nationwide, the flourishing internet marketplace is all set to make it to the big leagues.