People Hate Being Sold To
Always avoid the mistake of making the hard sell to your site visitors. If there's
anything that people hate it is being "sold to." Your responsibility as an
affiliate marketer is to "presell" your readers before they get to the actual sales
message from the vendor. It seems that online audiences are especially disposed
against the sales pitch unless it's the IM niche. So the division of labor is that
you presell, the product creator does the selling. Your presell efforts will create
a desire to know more and also make the person feel comfortable about clicking
through to read more.
There are pros and cons to all products and services, so you need to talk about
them because people want an objective assessment. There's a misconception that if
you do that, then you may lose out on sales. In actuality the sales would increase
because of your honesty. You're supposed to be fair in your promotion and give your
visitors the real taste of the product before they actually buy it for themselves.
It's much like when one friend tells another person about how great some product
is. One thing to keep in your mind is that your reader wants help making a
decision, and if you do that then you'll help enough people to decide to buy from
you.
You need to realize the importance of knowing your market very well so you will
know what they want from you. You will find your efforts producing excellent
results if you have accurate knowledge of what your audience is looking for, and
then you figure out how to give it to them.
Increased knowledge and awareness of the problems, issues, and concerns of your
target audience will naturally allow you to serve their needs better. Another tip
about common mistakes concerns the promotion of the wrong affiliate products. As
you probably know already, blogs are excellent vehicles for two way communications
with your target market, and you can get great feedback about a lot of things. You
can also run polls on your site to get a fair idea of your market's demands.
It's completely normal and widely known that the bulk of your work will be upfront
when you're getting your affiliate marketing business off the ground.
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Comments (5)
Paul Hines16
A New Path to Financial Empowerment
Thanks Old and Jazz.
Wesley Anderson10
You Are Not Allowed To Be Scammed
I know I hate being sold to.
Warren Contreras14
Old Retired Guy
It surprises me how many people need to be told about what you just said, when it's just plain common sense. It's as old as the Golden Rule if people would just take a minute and think.
Paul Hines16
A New Path to Financial Empowerment
Thanks Sergio, I was hard headed too, I had to find out all this stuff the hard way.
Sergio Felix7
IT Pro
Hey Paul,
Really interesting points here. I know at least one marketer who adopted this motto and since then has been crushing it!
It's incredible that with so many free courses on how to properly approach a possible prospect or client, people are still spamming facebook pages, blogs and everything they can, in order to see if throwing so much dirt at a wall, something will stick.
Great article indeed for a delicate subject, have a great day.
Sergio