Patreon Alternative For Mid-Sized Creators: Engage Your Audience & Collect Data

by PRC Agency PR

Content Creation: An Old, New Frontier

As a career path, "content creator" is a fairly new designation, but one that appropriately represents the diversification that is now necessary if you want to make your living online. Of course, the term "fairly new" is relative; some people consider 2010 as the beginning of the "Age of Content" - incidentally, also the same year that Harvard began offering courses in blogging. Others point to far earlier dates, like the birth of the internet circa 1993, the creation of cable TV in 1943, or the advent of the modern novel in the shop windows and streets of Victorian, London.

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Conspicuously, no matter what date you consider to be the dawn of the content era, advertisers have always been there in some way or another. The first online advertisement appeared only a few months after the internet became accessible to the public - possibly even earlier, if you take email marketing into account. Victorian-era novels were often serialized and sandwiched between advertising packets. As above, so below.

My point is to say that the tension between those seeking to make a living through their art and those seeking to capitalize on that success through advertising has always existed. YouTube wrenching control away from their creators to better serve the needs of advertisers is only the latest incarnation of a very, very old problem.

I'm sure much of this sounds familiar to you if you are a content creator online. You have had to contend with the rapid and unfettered intrusion of advertising into your spaces for several years now, and if you're anything like me, you're tired of having to fork over a piece of the pie. Well, dear reader, I'm very pleased to tell you that we are witnessing the dawning of a new age: the creation of a platform that puts all the monetization and data collection features into your hands, rather than those of the advertisers.

Introducing: BrandArmy

This miracle platform, brand new and accepting applications now, is known as BrandArmy. Tired of Patreon's buggy, broken interface? Tired of YouTube constantly unsubscribing your fans from your channel and placing midroll ads in your videos without your consent? Leave it all behind; try BrandArmy instead!

If you have a pre-existing following but have been unable to make the most of the monetization features offered by other platforms, you can easily migrate to BrandArmy. In doing so, you will gain access to a toolkit that combines the best monetization options from live streaming and subscription-based engagement models into a single digital hub!

New Problems, New Solutions

Even as content creation has rapidly grown into a fully-fledged industry in the past few years, many creators have found themselves dissatisfied with the money-making tools at their disposal. Primary complaints center around excessive platform fees and the fact that, in order to gain popularity, one must constantly cater to the whims of an often fickle and unpredictable algorithmic system. Does that sound familiar?

To address these concerns, BrandArmy has built a platform that puts you and your content first, where you own your first-party data and have full control over the pricing structure you use. The platform also does NOT use an algorithmic system to drive engagement, instead allowing you to migrate your most devoted fans to BrandArmy from other platforms and then build a content ecosystem from there - organically!

Build, Grow, Sell

Additionally, creators who use the platform can grow their personal brands using the many analytics available through the system. For instance, if you are planning a major product or merchandise launch, you will have access to a list of pre-qualified leads, and you can build a mailing list made up only of paid subscribers.

In the words of a company spokesperson, “On social media platforms like TikTok, Instagram, Facebook, YouTube, and Snapchat, the advertiser is the boss while the creator is just a cog and where the creators metrics are collected only for the benefit of advertisers. On BrandArmy, the creator is the boss.”

Content Made For Everyone

BrandArmy, it should be noted, is a family-safe platform, where every creator and their pre-existing content is vetted through an application process prior to admittance. This process is intended to imp