Articles

Page Depth Affects SEO: How Your Website's Structure Affects Its SEO

by Oodles Marketing Digital Marketing Expert

In a website’s framework, Page Depth refers to the number of clicks required to reach a particular page directly from your homepage in the shortest possible path. For instance, pages just linked with your homepage is at depth 2; the homepage itself is placed at depth 1! Furthermore, if a page calls for more than 3 clicks, it will not perform well as search engines will have trouble to crawl in comparison to pages reached in a single click. Basically, deep pages have a poor PageRank as search engines are less likely to crawl them. This lowers their chances of ranking better on the search engine results pages. In this blog, I will discuss how page depth affects SEO performance and strategies to achieve a higher page rank.

So, In What Ways Page Depth Affects SEO And Your Overall Rankings?

As I discussed earlier, deep pages result in a lower page rank and therefore completely opposes the objectives of SEO. Also, don’t get confused with the convection of page depth with Web Analytics Tools. It basically revolves around the idea of a user’s visit and the number of pages he accessed throughout. Therefore, completely different from what page depth actually means.

Getting into the bottom line, pages having a greater page depth are less likely to rank. No matter the amount of SEO strategies build to make your content more user-friendly, it will not yield much. You can figure out your page depth problem using Google Analytics.

How can you improve your site structure in accordance with Page Depth and SEO? Use Internal linking for your website

In case if you have a huge website with a bundle of deep pages, rearranging your internal structure manually could be horrendous. However, if you do not wish to begin from the scratch, there are few SEO techniques to take up the cudgels for. You can lower your page depth with internal linking using external backlinks and internal backlinks. It will further help you to:

  • Decrease the number of clicks required to reach on your website and to facilitate the job of search engine crawlers.
  • Provide your visitors with additional beneficial content thereby increasing your user experience.
  • Customers will have a better access to information resulting in a lowered bounce rate.




Use breadcrumbs for an improved experience

Breadcrumbs will make it easy for your visitors to understand where they are on your website. Apart from the users, Google loves it in order to determine the overall structure of the website. You need to add the correct form of structured data to your webpage. This will allow the search engines to collect these data and use breadcrumbs to display to your visitors.

Categories are vital to assemble your site but overusing the subcategories will result in more clicks to get there.

An increased page depth affects SEO to a very large extent and ultimately hinders your path to success. Whenever you are creating a page, make sure it doesn’t take more than 3 clicks to reach from your homepage. Not only will it allow your page to rank better but will also justify every Search Engine Optimization techniques.

If you want to work on your page depth issues or need to know more about the topic, contact us. We will get back to you.

Originally published at www.oodlesmarketing.com on July 13, 2018.


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About Oodles Marketing Advanced   Digital Marketing Expert

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Joined APSense since, September 26th, 2016, From Gurgaon, India.

Created on Jul 16th 2018 04:49. Viewed 444 times.

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