Packaging Choices: Rigid Set-up Boxes vs. Folding Cartons
by Dillon Patterson Article PublisherWhen planning to bring a new product
to market, the packaging is a critical point in consumer response. Not only
should the product be presented with outstanding design elements that attract
the eye, the box must be able to withstand the stresses of packing and shipping
without damage to box, surface, or product. The choice between rigid set-up
boxes and folding cartons is just one of a multitude of crucial decisions that
are part of planning a new product launch, or the process of updating an
existing brand.
RIGID SET-UP BOXES
Rigid set-up boxes are crafted from
thicker material called ship board that get wrapped with a light printed sheet.
They require no erecting/folding type When planning to bring a new product to
market, the packaging is a critical point in consumer response. Not only should
the product be presented with outstanding design elements that attract the eye,
the box must be able to withstand the stresses of packing and shipping without
damage to box, surface, or product. assembly, making product fulfillment time
less than a traditional folding carton solution. A rigid set-up box provides an
unmistakable impression of quality, particularly when the box has been designed
with appealing graphics, special finishes and textures, or other attractive
design elements.
Consumers respond to quality packaging, and rigid set-up boxes
are a powerful way to present a product, particularly when the box design has
design elements such as textures, foil stamping, or embossing. Although these
boxes cost more to produce and carry higher shipping costs due to the larger
required space, the end result of a custom-designed box is a critical selling
point for the product. Bottom line – consumers appreciate quality, and the box
design and structure clearly communicate the quality of the product within.
Folding cartons have the advantage
of being shipped flat – saving the cost of shipping when compared to shipping
rigid boxes. These cartons are produced with fewer processes, and at lower
cost. The boxes, manufactured from paper or plastic, require set-up (erecting)
after shipping, quickly taking shape, and are pre-glued for rapid construction.
Folding cartons can be designed in almost limitless range of shapes, sizes,
designs, and substrates.
THE EYE OF THE BEHOLDER: CREATING AN
IMPRESSION OF QUALITY
The critical point in any folding carton is whether the design
stands out on the shelf and attracts the eye of the consumer. Every detail
matters, from texture, to graphics, to shape, size, color, and clear branding.
With the help of a professional packaging design team, luxury or decorative
folding cartons can be produced to suit your brand perfectly. With the right
design, shape, and custom features and finishes, your product can be far more
attractive to consumers browsing the shelves.
THE BEST OF BOTH WORLDS: FOLDING
CARTONS THAT PERFORM
A skilled folding carton
manufacturer can create a folding carton that can “stand in” for a rigid set-up
box successfully, giving the appearance of high quality and costing far less to
produce. At West Pac Pkg Inc, our team of professionals can help you
design a folding carton that provides the luxury appeal of a rigid box, but
without the higher cost of production and shipping. We cover the full spectrum
of industries, including health and beauty, entertainment, spirits, foodand
beverage and more.
Our team has the expertise,
experience, and deep skillset needed to produce rigid set-up boxes or folding
cartons that are truly above and beyond the ordinary in quality and design.
West Pac Pkg, Inc is one of the
leading Custom Setup Boxes
PackagingManufacturer in California. Contact us today for design
sample!
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Created on Nov 17th 2022 05:37. Viewed 195 times.