Overcoming the Challenges of Finding SEO Jobs

by Divyansh Singh Digital Marketing

The competitive environment of running businesses online have given rise to the demand of SEO experts who can design and executive effective internet marketing strategies that ensure high search rankings on popular engines.

If you are looking for SEO jobs, the best place to look, obviously, would be the internet. With increased competition and a splurge of applications for tech jobs in the SEO segment, one may imagine that finding a job is quite a daunting process.

As a matter of fact, if you play smart, you can easily overcome the challenges associated with finding an SEO job online. Here are some key considerations worth making –

1. Conduct a General Search – The first thing to do is to assess the overall landscape from an SEO perspective. While browsing the internet, you will chance upon a range of listings from companies looking for SEO experts, strategists, content developers and consultants. Spending time on popular search engines and job portals is a simple way to understand your stand in the marketplace and find access to a number of openings at the same time. Since one has little to lose by applying to these jobs, also fill in an application for a wider job profile or a topper level SEO career.

2. Building Relationships – Search engine optimization has a lot to do with web design as well as internet marketing. Start networking with web design & development and digital marketing firms who are constantly in need of SEO experts who are able to make their sites noticeable on the World Wide Web. By associating with a web design agency you can be involved in the online strategy of a company from beginning and aid them in building a successful online presence.

3. Consider other Options – besides applying for a job, there are an equal number of opportunities in freelance SEO. Working on a freelance basis gives individuals tremendous freedom to work in their own personal style. You do not need to be attached to a single firm and you are in the flexible position to offer your services to a myriad of clients online. In this uncertain economy, businesses prefer to invest in project based personnel in comparison to fulltime workers. Freelance SEO experts in Delhi also tend to earn more than full-time employees.

4. Job Boards – Spend some time on the internet, and you will come across a range of specialized job boards specific to the tech industry or the digital marketing industry. Here you can apply to jobs posted by employers and even potential clients and find yourself attractive job offers and contracts.

5. Set up a Blog of your Own – Spend time writing and commenting on top seo blogs and sites to gain visibility. This spreads a word and you become an attractive candidate to recruit, next time a company is searching for an online expert.

As an SEO professional you are likely to be working on a project for a travel firm as well as a healthcare service provider and you are expected to understand the nuances and requirements of each one of these industries. The best way to beat all the competition and stand out is by exhibiting versatility in your expertise. While most professions demand specialization, the beautiful thing about a career as an SEO expert is that you can work for more than one industry at the same time.