Out-of-Your-Hands SEO Requirements and What to Do

by Kevin Smith Author

Some things that search engine algorithms take into account are hard to get because there's not much you can do about them. An SEO company in Dallas can help you with your website's search engine optimization, including some of the things that are out of your hands.

Greater Customer Engagement

People are busy; it's hard to get them to engage in almost anything. Even when they do show up, they are often looking at their phones. Improving customer engagement online is a little easier. It just requires you to spend time creating or finding great content and then asking thought-provoking questions or for opinions. Just be aware that sometimes people won't have the same opinion as you. Other times, you'll have someone troll you. Don't feed the trolls, but do allow a genuine conversation to spring up around differences of opinion. Always be respectful, even if the other person crosses a line. The more they interact with your posts on social media or at your website, the more posts they will see from you and the greater visibility that post will have on the social network.

Company or Product Reviews

Along with customer engagement, you need to get more reviews. Reviews foster trust among new clients and customers. They show that you offer something worthwhile and that people should purchase the items from you. However, it is often difficult to get customers to provide you with any kind of review unless you provide exasperatingly poor service (which is not the type of review you want). The first thing you need to do to get the customer reviews you want is to ask for them, especially when you know you've done a great job. Secondly, you need to be okay with reviews that are bad. Read them, find out what the person didn't like, and correct it. Oftentimes, you can turn a bad review into an asset if you can engage the person who wrote the review in a positive way. In the end, you don't have any control over reviews if you want to remain ethical.

Backlinks from Other Websites

The best way to get backlinks is to create amazing content, but this doesn't always work. If another website uses your content and doesn't backlink to you, you can always send them a message asking for them to link to your site. Otherwise, having an SEO company in Dallas in your corner will help you conquer search engine algorithms while freeing you up to do what you do best.