Organizational Communication – The Backbone of Your Business

Communication is an integral part of our existence, and we cannot imagine to go through the activities of a day without the use of communication. In simple terms, communication is an act of transferring information from one person to another or from one place to another. Like in all the other fields, it is the most vital aspect of any organization, where in it is referred to as organizational communication.

In any organization, sharing of information amongst employees holds the key to conducting its successful business.Organizational Communication helps and empowers employees to know what an organization stands for, why it exists, who its customers are, how work is completed, who has authority over given tasks and so on. In fact, it is a bonding that holds everything together in an organization, and is the backbone for its successful working.

Importance of Organizational Communication

Effective Communication is extremely important for managers in an organization for performance of the basic functions of management, i.e., Planning, Organizing, Leading and Controlling. Communication channels can be upward or downward – wherein subordinates provide feedback to their superiors in the upward channel, while the managers instruct their subordinates in the downward channel. The communication can be in any form like oral, written, formal or informal.

Organizational communication promotes motivation by informing and clarifying the roles to be carried out by employees, while at the same time acts as a source of information for the managers to assist in their decision making processes. Such communication also helps in socializing, besides altering and moulding attitude of employees.

The Changing Form of Organizational Communication

Hitherto, communication was restricted to personal channels. With the advent of information technology, communication has acquired all together different dimensions. As with all other forms, organizational communication is now conducted through various platforms and channels, transmitting information instantly and much more effectively. Employees can communicate with their managers, peers, customers, vendors etc with the press of a few buttons, with an additional advantage of the entire communication process being recorded, which can be accessed any time for taking correct and well informed decisions.

Platforms for Organizational Communication

Cloud based social networking platforms are the most sought after communication channels in almost every progressive enterprise.  These systems provide 360 degree collaboration in every department of an enterprise, with seamless communication systems. Employees become empowered to communicate and share socially, express their ideas and thoughts on any issue of interest, as well as interact with other employees by connecting, chatting, and commenting on their posts.

Moreover, employees can create relevant groups for focused collaboration, wherein they can share information and files, thus developing mini wikis on various topics. Employees can build meaningful connections with relevant people within the organization, helping them in improving their skills, as also interacting with them for resolving any technical issues.  Also the social networking platforms work as a resource for discovering and developing talent pool from amongst the employees, thus helping the enterprise grow as per its strategies and plans.

Thus organizational communication, conducted through the enterprise social networking platforms, can act as a building block for any forward looking organization, helping it perform better and stay ahead in the competition.