Optimizing Press Releases For Search Engines - TechPressR

by Joelo Wery Web Developer, Blogger and Artist
Optimizing Press Releases For Search Engines - TechPressR

Press releases provide specific information about changes in existing companies or the introduction of a new company. The information can include such things as changes in the personnel of a company as well as increases or decreases in overall personnel numbers. They can also announce the opening of a new business or a new branch of an existing business. Traditionally news releases were intended to provide media alerts to newspapers, trade magazines, and other publications on a particular date.

How Online PR's Work

In this tech age, it's becoming more effective to distribute releases online in order to get information out faster. In fact, they are often the source from which hard copy publications get their news. But even more importantly, the news release can be distributed through numerous news service sites.

As more and more information is released through the utilization of online releases, it is important that they be optimized. Optimized press releases are accessed online by entering of a keyword or keywords into a search engine. When a computer user enters a keyword, that person is usually looking for something specific.

How To Optimize Keywords

Optimized PR's need to be keyword rich. Keywords that are too common will result in a multitude of results, while too specific keywords may not produce enough results. Therefore, a good balance of keywords should be maintained through optimized press releases.

Keywords phrases should complement the company's website keywords. It's imperative to make sure that an online release has a relevant keyword phrase in the title tag, first paragraph and dispersed throughout the body of the document. Take a look at free press release distribution sites to see the format and requirements of each. Some will allow one photo to be released with the PR, and others provide templates to create a release.

Benefiting From Online PR's

A keyword-optimized online release has many benefits beyond just announcing news like a traditional PR. If done correctly, the benefits of distributing PR's online include:

a. Gaining top listings in news search engines
b. Improved organic searches for keywords in Google, Yahoo and other top search engines
c. Increased overall web visibility a low cost
d. Brand awareness
e. Exposure to industry-specific trade publications and news editors
f. Links to the company website, known as 'backlinks'

Online press releases definitely have gone beyond just releasing information. They've become an invaluable tool to drive traffic to a company website.

Joelowery Adkins is an author at TechpressR.Com, an interactive advertising agency that offers writing and distribution of online press releases and optimized press releases.

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About Joelo Wery Advanced   Web Developer, Blogger and Artist

203 connections, 2 recommendations, 466 honor points.
Joined APSense since, June 27th, 2020, From Washington DC, United States.

Created on Aug 30th 2021 23:54. Viewed 128 times.


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