Open or Start a preschool in @INDIAby Michel Kenn Digital Marketing
Delhi, the capital of INDIA, has shown a broad spectrum of economic growth. It is one of the richest cities in India since the per capita income of people here is substantially high. It has numerous educational institutions-ranging from private to government ones-which makes it a perfect destination for such ventures. Hence, starting a preschool here is a prudent and visionary decision. Playschool lays the foundation of early childhood education for the development of little children in their formative years. And nowadays, parents do realise that hence giving the boost to the demand for such schools. Therefore, the city serves as a potential market for this industry to grow exponentially in the near future.
For those who want to start their entrepreneurial journey with this segment, we have given a detailed process of opening a preschool in India. Below mentioned are the steps that will guide you towards fulfilling your dream.
Gain Knowledge About the Industry
Before you move forward in this direction, it is important to know the ins and outs of this industry. Delhi is one of the fastest-growing cities in India, and hence, has a huge market for this business. Hence, it is crucial to explore the present opportunities and scope in the city for the venture to flourish. Furthermore, update yourself about the potential competition and educational trend in the sector. Also, get an estimate of the amount required to open a preschool in the city.
Explore the Present Options
Once you are ardent to open a play school in India, another major decision knocks your door. Here you have to take the plunge: whether start your own school or take the franchise option. The choice you make will decide the course of your journey. The first alternative can be a costly affair as everything is done independently. You may face more hurdles and challenges in this case.
Whereas franchisor helps you overcome the potential and expected challenges with his proven business model. He provides assistance at every step to save your cost and guide you the best in the right direction.
Hence, it is advisable to consider the latter option if you are entering the sector for the first time.
Choose the Best Place For Your Preschool
The profits and success of the preschool business depend majorly on its location. A residential area in Delhi is preferred over the commercial area. Since kids are very young, parents want to send their children to places within their reach. Also, the presence of other schools in the neighboring areas can affect the revenues and enrollments to a great extent.
Now coming to the dimensions, the land required to start a preschool is generally 2000 sq.ft. However, it may vary as per the region, terrain, etc.
A Campus Built With a Purpose
The preschool infrastructure defines the very purpose of the school establishment. Its environment should reflect the love and care for the children. In addition, it should promote interactive learning and provides them with hands-on and concept-based activities. The school should have spacious classrooms and child-appropriate washrooms. Hygiene and safety of the kids should be taken care of with utmost priority. Vibrant Colours, themes, educational toys and cute accessories (like furniture, playing equipment etc.) complement the purpose.
A Dedicated Curriculum For the Little Angels
The curriculum of the preschool must be child-friendly. The kids should enjoy learning and attending school. It should involve modern methodologies to ensure staying ahead of the competitors. 21st-century classrooms and fun-based activities develop a better understanding among the children. Furthermore, it should have a tinge of differentiation from other market players to attract footfalls.
Therefore, in-depth research should be carried out to carve out a curriculum that fits all the requirements.
Streamline the Recruitment Process
The next step towards to Start a preschool in India leads you to the hiring process. Every business needs staff to undertake its operational processes. But the requirements are different according to the nature of the work. Likewise, preschool business demands trained and loving staff to handle the tiny tots. Their young and sensitive minds need proper guidance and love for their development and growth. Hence, the staff should be recruited meticulously by conducting a complete background check. Also, the qualification, experience and interest in the field are important criteria for selection.
Boost Your School Admissions and Brand Awareness
Now comes the huge task of establishing your school in the market. This is done through marketing and continuous promotions at both local and national level. With the fierce competition present in the industry, brand building is becoming more important. Positive brand image assures parents about the quality of education and development of their child. Hence, brand promotion is a vital step to create the name and reputation of the school. There are different platforms to advertise like print media, social media, word of mouth, radio and television ads etc.
You can also conduct some magnet programs like baby shows, summer camps, health camps, parent orientation programs etc. to achieve your purpose.
These are the steps involved in to start a play school in India. However, you can simplify the things for yourself by taking the preschool franchise. The franchise business is popular for its risk-averse nature. Furthermore, you get proper support and assistance at every level from school set up to promotion. Moreover, you can take advantage of the franchisor’s already established brand name and proven business model.
Gurukul Preschool is one of the biggest market leaders in Play Schools in India. It is a bankable option which has been proving its mettle in the industry for the last 35+ years. It has more than 55+ partners across India. So, if you are making up your mind, the Group provides you with the right platform.
Created on Mar 7th 2020 01:54. Viewed 136 times.