Online vs Offline Branding for SMBs

The fast growth of the online business market has changed the focus of contemporary branding. As a result, most modern business owners invest a lot of time and assets in online business promotion. However, we still haven’t completely migrated to the virtual space, so the offline environment still has a lot of marketing potential. Because of that, it’s vital for SMB-owners to cater to both their Internet and offline clients.

Consistent branding message

Since small and mid-sized businesses can count on limited assets, they should always look for unique promotional solutions applicable in different environments. For instance, a witty tagline that follows the promotion of your new product can be successfully used on different platforms. Therefore, popularize it in your social media posts, content features and offline commercials.

Also, choose your business colors before you even start up your business. You should know that trademark colors carry a powerful message about your brand, so keep that in mind. They should dominate your logo, promotional posters, billboards and every other means of branding you decide to use. If you permeate every message you send to your audience with these brand ambassadors, you’ll achieve a high level of recognizability for your business.

Free perks of online marketing

One of the main reasons people embrace online marketing is its affordability. For starters, you can sign up for various social networks for free. What’s more, you can use them for various promotional purposes without having to pay for that.

Also, it’s essential to simultaneously promote your business in several different media. Posting photos from your local business event to Instagram should be accompanied by releasing a video from the same event. The video should be uploaded to your YouTube channel and shared on your Facebook business page.

In addition, write an article on that very occasion and publish it on your website. Finally, ask the local digital and printed newspapers to publish a report about this event. As you can see, several free online techniques can be used to promote the same event and gain more popularity.

Employees as brand promoters

No one can speak in favor of your brand better than your employees. The key prerequisite for gaining their support in promoting your brand is to earn their respect. If you appreciate their effort, they’ll be eager to praise your brand even without being asked to. Firstly, they should share your social media posts. The more people notice you, the more leads you’ll generate. Secondly, they can help you in your offline promotion, as well. For instance, giving away and wearing promotional clothes with your business emblems in their free time is a great contribution. A brand promoted by its employees will create a positive public image, which is invaluable for its future success.

Special deals for all customers

You can leave a great impression on all your offline and online customers if you offer them the same special deals. For instance, if you want to announce a special discount on Facebook, put the same notice on your shop window. You can also opt for telemarketing services in order to reach more customers and offer them special deals and promotions.

Finally, undertake more promotional activities on the Web and in reality during holiday shopping seasons. This is when people buy most and they show greater appreciation for a personalized approach.

Even though the Internet is a hive of activity when it comes to branding, traditional marketing strategies can also yield some great results. Therefore, take the best of both worlds and keep your SMB visible in different business environments.