Introduction : 

Technology has made our life online based. In the twenty century we have seen the revolution in the marketing sector through online.

This new marketing method through video is the newly added feature where both the business man and the customer feel comfortable. We will now discuss this feature. 

What does Online Video Marketing Mean?

The method of presenting your company or products through a video with the new content or theme that actually draws the attention of the watchers of diverse online platforms like YouTube, Facebook, Instagram, Snapchat and numerous other websites is regarded as online video marketing.

Viewers can learn about the product or about the company in a new way. Video makes the client or customers more engaged and attracts them towards their product and the company. It’s the brand new concept in the marketing segment.

Why Online Video Marketing is Important? 

By the blessing of technology, people spent most of their time doing activities online. So to reach the maximum number of audience, those companies and brands should change their marketing strategy. 

To spread the business and promote the company and products in near future, the method of online video marketing is considered as the X factor in terms of promoting.

Numerous certified sources claim that more than half of the population of the world are now using the internet. So It's pretty clear how much online video marketing will have the impact on the next generation. So to meet the demand of the future generation it is obvious to lean forward online video marketing.

How to create appropriate online promoting videos?

Before we proceed we must know what makes good quality videos. Well, videos that are not boring and have a clear message towards the client are considered as quality promoting video. There are few other things that we should know to make a proper online marketing video. 

1. Make it Engaging

Videos with adequate data and compelling sides of the items or the company will keep the clients locked in.

2. Know Your  Audience 

Target the audience who likely seems to be your customers.

3. Make Attractive Templates

Use templates that make the consideration within the intellect of the audience. In the event that you'll put an alluring template at that point you're 50% fruitful in promoting  the products.

4. Make it Creative 

Content of the video should be made interesting. It should not be boring at all. Animation, cartoon, and fictional characters can make your video interesting. Avoid using old themes. 

Pros of Online video marketing 

In this modern time this method of online video marketing matters the most.we will now talk about the exclusive benefits of online video marketing.

• It plays a vital role by influencing the customers in making buying decisions. 

• It offers the people what they want, especially the information about the product and the company. 

• Companies using this method grow their revenue faster than other companies. 

• People  easily find these companies up in the search rank because of these marketing videos. 

Cons of Online Video Marketing 

There are some disadvantages of online video marketing too.

• Can't force the audience to watch.Most of the people skip the add.in that case your purpose will not get filled.

• Placing those videos in the wrong slot can sometimes be offensive for the viewers. It creates a bad image of the company. 

• Can't regulate inappropriate sites where you don't want your videos to be shown.

It clearly depicts that  through video a company can strengthen their presence in the local market, giving the viewers more freedom to pick and choose. So online video marketing is a vital asset for any business.