Online Business to Business Interaction

Social media has been one of the most influential advances in technology in the past 10 years. When we think of social media, we tend to think of the personal postings and the sharing of pictures from our vacations as well as sharing and liking our comments and thoughts online. It seems as though we seldom remember the huge impact it can have on our businesses here in Utah and the benefit it can have for those business’s SEO platforms.

What Is B2B?

Social media now allows businesses to not only connect with their customer base but it also allows them to connect to other businesses. This business to business or “B2B” communication has opened up new avenues for products and services to reach the market. Here are a couple reasons why B2B in social media is a great way to expand your SEO capability.

Joining Forces

Here in Utah, we have a unique niche of businesses that capitalize on our geography and the outdoorsy attitude of the Utahns who live here. These companies can range from skiing to hiking to boating to biking and so on. Utahns love their outdoor activities. If two outdoor sporting specialty shops were to connect with each other through social media, they could hold contests and invite customers to participate and interact with them over their social media. As well as combine offers with each other such as a hiking and a biking shop utilizing their merchandise for the outdoor skier and biker, they could unlock countless marketing opportunities as well as a stronger brand image.

 More Publicity

 Another reason that business to business interaction can improve a Utah company’s SEO is simply because it gives them more publicity and attention. If any customer sees that their favorite business is involved in the community as well as other companies like their own, they show their customer base that they are always looking for ways to grow, expand and progress.

 Any publicity that a company can get and keep in a positive light is a good thing. It is also vital that every company, especially the younger ones stay very active on social media. It will not only help with their SEO goals, but with the younger market here in Utah, it is a surefire way to keep in touch with your customer base. An up to date social media page can often be the difference between a thriving company and a dying company.

Tyler Davis writes for Fusion 360, an SEO and content marketing agency. He writes for many other clients as well. Follow on Twitter.