Do you search Google for images? Of course, you do! When you search for some pictures of knitted sweaters for your little winter project, do you get the desired results? Again, of course, you do get them; Google- intent matching, relevant results, remember? So, what happens next. You like some images and then you either take a screenshot of the whole page or save the web page. Now, you do not have to do either of these things. Now, you can save the image into your very own collection by just clicking on a star button.
How can you save the image and make a collection?
One of the Top 10 SEO Company told us that Google already launched this feature for the mobile devices in the late last year, and now it has rolled this feature into desktop computers too. Let us see how you can use this feature to create the ultimate, unique collection of your own.
Log into your Google account (Gmail).
Search on Google images for ‘hand knitted sweaters’ and click on the desired image from the results.
On this image, click on the little star button. The image would be bookmarked.
From your browser’s collection, you can access these images when you require them for the next time. You can also categorize them, make folders and subfolders according to your liking.
And...that’s it! What? Did you expect some twisted trick with several steps to do the task? Well, there is no need of a hack, Google has made everything so easy. The stored image can be accessed through ‘www.google.com/save’. The images saved from desktop will thus, can be accessed through mobile devices. Now, when you go out to purchase the wool for the sweater, you can see the image and buy the same color to get the exact similar color combined sweater.
Is this feature unique? Is it available now?
Dropbox and various cloud-based services also provide the similar feature of saving the image, but now all you require is just one click on the star (much like the Instagram).
This is now in the testing phase in the U.S. and when it proves to be successful and people embrace it, it would be launched on a global scale. It works for all significant browsers on both Android and iOS.
What does this mean for SEO companies?
The majority of Top 10 SEO Company see this new feature as an opportunity to get their images a recognition and a challenge to obtain a good position in image search. Many businesses have been designing images for social media sharing, but now when image search and ‘starring’ is going to be all fired up, it has become necessary to rank for the images too. Google is testing the feature of displaying PPC ad images in the image search. If you cannot invest money in ads, then you surely need to direct your SEO efforts towards image optimization and ranking for images.