Newer Perspective Of Content Marketing
The managers remain on the horns of dilemma that whether their marketing policy should display SEO as corner stone or Content. Would the rising importance of content especially in the eyes of Google let it inundate SEO? Google is taking content so seriously that many have started taking Content Marketing for SEO. It is normal when pieces of writing began appearing in media with such similar titles consequently many managers start questioning their decisions.
Content Marketing
For many of them a superb type of content can alons suffice, it is capable of doing wonders in marketing. And for them this content is new SEO. This phenomenon is not new , rather it has come into being when Google SEO was acknowledged.
The new Penguin that bears 2.0 has infused fear about ranking. many fear that they can lose their place in ranking if the switch from a certain page to other of their own website . why they would think so, it is only because of content. I believe that as long search engine will keep using algorithms. That is why one should stay calm that it is not to go , at least in near future.
Content Is Not A New Thing
I came across a website about five years ago whose exclusive contact has raised it stature in the top 15 only and only by dint of genuine content. I know i can be sure only to 99 percent but the remaining one percent was confirmed by a engineer working for Google in as SES Conference. Therefore ,i feel confident in saying that significance of content is not a surprise it was their since it’s inception. For your further satisfaction let me tell that Ann Smarty on Internet Marketing Ninjas and blogger holds the same opinion and so does Sugar Rae of Pushfire.
When there comes mention of content it appears as if it were text only, but the fact is that if is every thing with what a website can be pregnant with like video,infographics, images etc. According to Google search data about of exploring trends in content show that for a span of six years that lasted from 2005 to 2011 did not show any radical change. But 2011 onward it rocketed to grow five times greater. Now I am finished with eulogizing so coming to aftershocks since newer Penguin is there.
Beyond Content
The things can turn different on the contrary. One of my acquaints received 16 warnings and penalties, the content was superb, there was no single bought link. Actually they had missed to take other more than two hundred points of Algorithm into account. Besides, Penguin is also out there to smell a rat, though dictated by the guidelines fed by Google.
Links, links, links
Therefore, one should review one’s internal linking and what about anchor text as well. What is state of external linking i.e. crosslinking or triangulation like that. Then one should progress onto to check one’s forums, blogs, page crawls, sitemaps and last but the least who is watching.
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Again Content
My point is content is neither new nor separable from SEO. Rather it cannot over take SEO.
About Author:
I am Hansen Martin working in SpiralClick web development Dubai – a web based development company offering services like Corporate Identity Design, Interface Design, Software Development, Business Intelligence ,web design solutions, Mobile applications development,logo design
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