New tool with Lumera makes it possible to find the best loose diamonds at the best price

by PRC Agency PR

LumeraDiamonds.com Revamped Search Makes Finding Loose Diamonds Easier Than Ever

With online diamond assortments so broad, finding the right diamond can be a challenge. Lumera’s newly redesigned diamond search allows purchasers to find the right diamond for their individual needs; making the entire process fast, easy, and (almost) fun.

ST. LOUIS, MO -- LumeraDiamonds.com, a leading seller of GIA certified loose diamonds, has completely redesigned their online search tool, allowing customers to evaluate over 30,000 diamonds in just minutes. Users can choose from over a dozen selection criteria to help them identify the best diamond for their needs.

The new search interface is free, and available online at https://www.lumeradiamonds.com/diamonds/search. Not only are customers able to search using standard criteria such as diamond shape, carat weight, cut, color, clarity and price; they are also able to drill down to the smallest detail of polish, symmetry, length and width ratios, depth percentages and fluorescence. Results can then be sorted on any criteria a purchaser chooses, and individual diamonds can even be lined up for close comparison.

"Lumera has always been about empowering the purchaser, whether that is through providing accurate information on the diamond industry itself, the selection and evaluation of loose diamonds, or even the settings they are typically offered in - all so that each and every customer can make the best decision for what can be a significant investment.” stated Joe Brehob, President of Lumera Diamonds.

Customers purchasing a diamond online can use the new search tool while also taking advantage of a Lumera Diamond Consultant; professional diamond experts trained to ensure that every customer is making the best choice. Often, this guidance is most beneficial in helping a purchaser understand when they are actually spending too much in an attempt to satisfy their criteria for a diamond. The most common mistake an online purchaser makes is choosing excessively high quality in an attempt to mitigate the perceived risk of buying online.

“Ironically, this approach tends to eliminate one of the great advantages of purchasing online.”, continued Mr. Brehob. “With proper guidance, however, most customers will end up with a diamond of higher quality than they might find locally, and at a substantial discount.”

In addition to assistance from the search tool and consultants, purchasers can also take advantage of an extensive online library of buying tips and general diamond education. Lumera offers the best price everyday, and has never had a sale, discount, or promotion of any kind; a unique approach in the jewelry industry, but one that fits well with the company's philosophy of fairness and transparency.

ABOUT LUMERA DIAMONDS:

Lumera Diamonds sells GIA certified loose diamonds through http://www.lumeradiamonds.com. Every diamond is backed by an exclusive Quality Guarantee, Lifetime Trade-in privileges, 30-day returns, and a written appraisal. Lumera was founded with the mission of promoting both transparency in the diamond business and education for the consumer; eliminating the mystery and anxiety that often accompanies the purchase of diamonds and jewelry.