Net Promoter Score: Know Why It Is Essential to Calculate It

by Amy Johnson Digital Influencer and Blogger

Almost all the businesses these days consider net promoter score for their business. They consider it as it helps to know whether the customers are satisfied with their business service or not, whether they are going to opt for their business service again, and much more. It also helps them to know how likely their existing customers will recommend their business with their family and friends.

Benefits of Calculating Net Promoter Score of Your Business

Harvard Business Review in 2003 introduced that, Net Promoter Score (NPS) is gaining huge popularity among the businesses. It has become the most powerful metric for entrepreneurs these days as it helps them to measure customer satisfaction level and also helps to know whether their customers will help them to spread their business or not.

It not only helps businesses to know what their customers feel about their business, but it also helps to know how penny their customer is ready to spend on their business product or service. Entrepreneurs can also get a quick glance at business growth, customer retention, and all other important metrics related to the business using the net promoter score. There are many other benefits that businesses can leverage by calculating the net promoter score for their business.

Collect Feedback

Calculating the net promoter score is one of the simplest tasks as you just have to give your customers a simple scale of 0 to 10 to choose from. The key aspect can help you to know how likely your customers will recommend your business to others. This mechanic can be used to collect customer's feedback about your business product like best skin tightening machine for home use or any other which customers purchase from you online. If businesses follow other feedback mechanisms, then average users can find it a bit complex, but if they follow NIPS, then they can ask straightforward questions to customers whose answers are quite simpler.  

Retention Rate

Having more loyal customers is the main aim of any of the brands. It can also be considered as the hallmark for any of the successful brands. Thus businesses can use NPS to measure the loyalty of their customers in the most effective way. It is very important for every brand that their customers perceive their business as it helps them to make a much better decision for the future expansion of their brand.

Know When to Upsell

During calculating NPS, if businesses find that customer response is more between 9 or 10 scales, then they can consider that their existing customers are more likely to recommend their business product or service to their friends and family. And when they find it, then they can consider upselling their business.


Businesses must consider doing the NPS survey on a regular basis. This can help them to know whether their NPS scale is rising high or not, if it is not increasing, then they need to take the necessary actions and need to plan effective strategy, which helps to improve their NPS scale. 

They can contact their existing customers to know why they have not given them a 9 or 10 NPS scale, they need to try to solve all their issues to improve their NPS. Make your customers happy any how this can help you to earn more loyal customers for your business, who will feel happy to help you in improving your NPS scale.

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About Amy Johnson Junior   Digital Influencer and Blogger

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Joined APSense since, February 9th, 2020, From Atherton, United States.

Created on Feb 11th 2020 04:40. Viewed 371 times.


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