Neeraj Chopra in the latest CRED Ad

So, with the start of the second phase of the Indian Premier League, the famous ad series by CRED has also started by focusing on the latest talk of the town - our very own Olympic gold medallist - Neeraj Chopra. 

As soon as this ad hit the digital mediums, I have seen a plethora of content around this. Who would have thought that CRED would bring in Neeraj Chopra so early? 

This is tremendous. 

This is how content marketing has shaped in the current times. Fast and aggressive. That too consistently. Though there are many things behind a successful viral campaign but if you are consistently creating content aggressively then you are on the right path.

If you observe then you'll identify that these days brands while onboarding any celebrity for their advertisements, don't focus on acting skills. The most important thing in the current content world is the popularity of the personality and how to integrate them with your brand that doesn't look like a sales ad. 

That is how CRED has been doing their marketing and they're nailing it with their creative content creation.

The same approach should be followed on social media as well. You don't want to get in front of your customers with sales! sales! and sales!

Avoid that totally. 

It's very important to hire a creative digital agency in India that understands your audience's interests and creates content accordingly. 

Yes, not every business has a marketing budget that can onboard big celebs but with content, there is nothing non-achievable. If you want to leverage creative content for your brand marketing on social media then you should get in touch with the best digital marketing agency in Lucknow or anywhere else to get started today.