Does organic click through rate (CTR) affects page ranking on Google? There has been a big debate over this and people often has been seeing semantics and data to come to the fact.
Google patented some effective theories that explains even the utter confusion in the most delightful way. But of course if CTR does impact the page ranking, we shall be talking about it and it is essential.
We all know that certain things directly impact ranking and some indirectly but it is crucial to know all the factors that causes such a turbulence. As a well formed company of Malaysia SEO, it is imperative to dig deep and wide as what may affect page ranking is necessary to be taken into account. There are multiple channels that contribute to conversion from PPC, organic, social, email, etc. all these techniques adds to conversion and play a key role. Same is for page ranking and many factors contribute to it but direct and indirect ranking factor plays a crusade. And even if it does not improve or affect rank you need to consider CTR is related to it.
CTR may or may not be a big ranking signal, but it certainly pulls the pants of the page ranking and it matters.
It is manifested that Google or any reasonable search engine uses click data on their own results to gain the feedback into ranking and thereby improves the quality of the results. The links that are less frequent shall be dropped to the bottom as they are less clicked.
Why organic Google CTR matters?
Having a good place in SERPs is awesome at any moment. But you should know that even the high rankings does not lay any guarantee for the visibility of the site. What plays the major role are how many people actually clicking to your links and getting over. There are high bounce rates that influence ranking and therefore you need to be vigilant about site optimisation and quality content. Your focus must be to engage viewers that like your content and convert.
Even the big analysts from SEO Johor Bahru are saying that it does not matter how many times you show up, what matters is how often you get clicked on your links and how many times you are converting those customers.
Spend time looking at your title, optimising it, making research on page content and make your content unique and interesting. Look at your snippets that Google generate, and find some ways you can improvise it and make it any better for your audience and users.
We can say that CTR and ranking are co-dependent variables that are making the picture on the same front. There is indeed a relationship between the two but what is causing what is still bit fussy. Looking at the extent by which a keyword beats is not important rather than you need to frame the relationship between ranking and CTR to withstand the real news.
It is rightly said by the experts--the more your pages beat the organic CTR for a particular position, the more are your chances to get the prominent organic position.