Can
your product or service be issued nationally? If yes, direct response national
campaigns are for you. Print and digital advertising are the most beneficial when
presented nationally.
Why would one be in search of national direct response campaigns? Direct
response campaigns are used to reach ROI goals immediately. These campaigns are
designed specifically to increase traffic and sales. Print media advertising and digital
advertising make up the greater portion of national direct response campaigns.
However,
it takes many years to know the rights and wrongs of national direct response
advertising. For instance what is a good rate, does the creative consist of
elements that are responsive, am I targeting my demographic, etc. The list can
go on forever and that is why when incorporating this type of marketing
solution it is better to seek professionals.
Lead
Performance Marketing has specialized in national direct response campaigns for
decades. Testing is essential to your marketing strategy. You may be seeing the
best response and conversion rates you have ever seen in the past. But
unfortunately this will not continue forever. You need to be prepared with a
new creative/target demo/geography at all times. Control pieces lose response
very quickly and brands are not prepared to replace the lost volume with a new
creative/target demo/geography. Lead Performance Marketing has faced these
situations along with countless others. There is no situation they have not
been in and not know how to handle.
When
developing the national direct response campaigns there are many advantages.
Lead Performance Marketing is able to negotiate their already competitive rates
even lower. Their extensive relationships and buying power have allotted them
access to rates that most have never heard of and definitely cannot be beat.
Lead
Performance Marketing knows the “who”, “what, “when”, “where”, and “how” of national advertising. They know who
they need to contact, what makes the consumer respond, when an ad should be
placed, where an ad should be placed, and how to reach a company’s ROI goals.There
is no other advertising agency that takes you marketing dollar more seriously.
Contact them today at
561.692.4901 for all your national
advertising needs. Whether in search of a marketing consultant
or an entire marketing department. With just one of their programs reach 9 out
of 10 U.S households. They have you and the country covered.