Multi-channel marketing

Multi-channel marketing is the ability to interact the  customers on various social platforms  It refers to the practice with which the company reaches the customer via multiple channels which are both direct and indirect channels in order to send them goods and services. 

With the use of direct channels the companies use certain mediums like stores, catalogs, and direct mail to reach the customers and with the use of indirect channels, the companies use websites or the social network to share the message or the information which  is also known as inbound marketing. 

The other means which are used to reach the customer are the smart devices, text messaging, electronic mail, the SEO ( search engine optimization ) or the global positioning system which keeps the check on the proximity of the goods and the services.  

Via Multi channel marketing we can combine the inbound and outbound sources with the objective of reaching to the target audience of their choice. In this way, the  buying process control becomes customer oriented rather than marketer oriented.

You can learn more about the Multi-channel marketing by digital marketing training in delhi and also digital marketing course from Techstack.

Benefits of the multi-channel marketing

To enjoy the benefits of the multi-channel marketing   it is very important to maintain the  good supply chain management  systems which keeps the regular  check on the details and the prices  of the goods and services  on offer on the different channels  which is supported  by the detailed analysis of the return on the investment  from each different channel which are measured in the terms of customer response. Some of the benefits are

·        The most important benefit of the multi-channel marketing  Is the continuous feedback which can be achieved by maximizing the marketing efforts which helps to share the content and the message on as many various channels as possible which results in the effective feedback from the different customer's segments. Overall performance can be determined with the medium of feedback which leads to the further improvements with the help of the customer information. The effective and the efficient use of the available resources also helps to increase the operational cost.

·        The another important benefit is the increase in the sales and the revenues by making sure that the message or the content is visible to all the potential customers which the companies are looking to attract. Communicating on the various platforms push the customers to go for the purchase of their goods and services. In this one thing which should be kept in mind that focus should not be on the single channel  which limits the reach of the customer and makes them diminished. companies should show their presence on the various channels for  the branding of the product which can also build the customer following and boost their retention and the loyalty.

 The multi-channel marketing also helps in the understanding of the customer as by their response it becomes easier for the companies and the marketers to understand what all they expect from the product or the service which also furthers helps to improve the brand formation.