Most Popular Types of Stationery Products

Stationery is something that is a staple in every home and office these days. From colour pencils and sketch pens, to crayons and oil pastels in India and over the world, hobbyists and artists flock to these. Office stationery supplies also target a major audience - the working class and businesses. Of course, there’s some stationery that is always purchased more than others. This is mostly because of the loyal markets and target audiences that they have.

Here, we try to give you a brief overview of the most popular and profitable sections of stationery and the audiences they appeal to.

Office Stationery Supplies and the Office Space

Imagine an office without any office stationery supplies. You can’t, can you? Every office space needs their office stationery supplies. From pens and papers to staplers and cellophane tape, the office space simply cannot do without stationery. In the recent year, manufacturers of office stationery supplies have tried to make their products more fun and interesting as compared to the average mundane office stationery supplies that were previously available. Even if the changes are small, they are definitely more noticeable. Take for instance glue. In an office space, it is most important for glue to be of utmost function and ease to use. With the new variants of glue sticks and glue sprays available, the office stationery supplies have taken a turn for the better. 

Most companies even use such kind of office stationery supplies as a marketing technique for their brand. We’re certain that everyone would have seen at least one pen with a company logo on it. With their large target consumer group, the market for office stationery supplies will constantly be on the rise.

Colour Pencils and School Children

Every child enjoys drawing, scribbling or otherwise doodling with colour pencils. After lead pencils, colour pencils are the next thing that children are encouraged to use while in school. Since colour pencils give the user better control over the project or artwork, it is best suited for children. Also, as a child’s imagination should not be held back, colour pencils give them the best way to express what they might not be able to put into words.

 

Colour pencils are frequently used as party favours and return gifts at children’s parties. Given that they are such a hit with their young audience, the appeal of colour pencils doesn’t look like it’ll wan any time soon.

Oil Pastels for the Artist and Hobbyist

There are several who prefer oil pastels in India. One of the top attractions about oil pastels in India is that they save the user a lot of time and hassle in the set up and execution. Where actual paints would take a palette, and easel and several brushes, the use of oil pastels makes things far easier for the artist. This ease and convenience makes oil pastels in India one of the best sold stationery products.

So there you have it - Office stationery supplies, colour pencils and oil pastels in India form some  of the largest selling products today.

 

Author’s Bio – Michelle Vaz discusses the growing stationery market and the role office stationery supplies, colour pencils and oil pastels play in it.