Mortgage Remarketing: The Ultimate Tips for 2020
Ultimate Tips for 2020 - Mortgage Remarketing
- Keeping doing what you are doing that works-new is not always better!
- Target new clients ready to purchase right now! Women continue to dominate market
- Cast a broad net and drip, drip, drip-a more long range cultivation approach.

What tools should you be using?
2020 looks a lot like 2019-Video, Email, Social Media-in that order.
Try BombBomb for a video email solution, use Facebook Live to promote open houses or community events, and upload educational content to LinkedIn to showcase your expertise in business, a particular area, or type of listing you specialize in (always use captioning on social media, try Rev.com).
Integrate text and messaging into your communications. If you have a robust CRM you can even set up automated text messages along with your regular email campaigns.
Mobile is where it’s at-so make sure everything you do is optimized for mobile, including email:
- Facebook: 94% monthly active users on mobile
- LinkedIn: 60% monthly active users on mobile
- Pinterest: 80% traffic from mobile
- Instagram: a mobile based app not meant for desktop
Email-statistics vary, but on average 42% of email is opened on mobile. For real estate, that stat goes up to 58% vs. 41% desktop
I hope this information is helpful as you gear up for the 2020 spring market-which has already started!
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