Mortgage Remarketing: The Ultimate Tips for 2020

Posted by Maria John
2
Jan 30, 2020
255 Views
Ultimate Tips for 2020 - Mortgage Remarketing

  • Keeping doing what you are doing that works-new is not always better!
  • Target new clients ready to purchase right now! Women continue to dominate market
  • Cast a broad net and drip, drip, drip-a more long range cultivation approach.


 
What tools should you be using?

2020 looks a lot like 2019-Video, Email, Social Media-in that order.

Try BombBomb for a video email solution, use Facebook Live to promote open houses or community events, and upload educational content to LinkedIn to showcase your expertise in business, a particular area, or type of listing you specialize in (always use captioning on social media, try Rev.com).

Integrate text and messaging into your communications. If you have a robust CRM you can even set up automated text messages along with your regular email campaigns.

Mobile is where it’s at-so make sure everything you do is optimized for mobile, including email:

  • Facebook: 94% monthly active users on mobile
  • LinkedIn: 60% monthly active users on mobile
  • Pinterest: 80% traffic from mobile
  • Instagram: a mobile based app not meant for desktop

Email-statistics vary, but on average 42% of email is opened on mobile. For real estate, that stat goes up to 58% vs. 41% desktop

I hope this information is helpful as you gear up for the 2020 spring market-which has already started!

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