MODERN MLM BUSINESS - WHAT IT IS IMPORTANT TO KNOW
Some people still think of MLM business as direct sales of products. When you need to go with a catalog, offer friends something to buy, or promote products via the Internet (social networks).
Others think that the most important thing is to sign partners in batches. And for this you need to have a special character, charisma, self-confidence and sociability. What you need to develop a “personal brand” or to master “automated recruiting”.
All these are just imposed stereotypes. Neither direct sales nor the construction of a "hidden network pyramid" is relevant to this MLM business.
In this article I will show you the realities of modern network marketing of mlm software. And also the principles of building a truly stable business using online tools.
ESSENCE OF MLM BUSINESS AND IMPORTANT Nuances
MLM stands for MultiLevel Marketing (Multi Level Marketing). In a different way - network marketing, network business.
I’ll make an amendment right away - in the modern MLM business, distributors do not directly sell, deliver goods personally to their customers. Direct sales are generally very mediocre to the network business.
MLM business is an intelligent delivery of products to the consumer.
That is, the task of distributors is to make sure that hundreds and thousands of people around the world learn about the company's products and use it. This activity is more informational.
Do I need to know the product thoroughly for this?
It’s not at all necessary when there are modern information tools - sites, videos, PDF files.
Tools provide all the necessary information for you. It is only necessary to master their competent use. And you will study the product line along the way, you will use it and get your results.
As for the delivery of goods directly to the consumer, this should be done by the company. As well as solving other organizational issues: production, product certification, expanding the product line, marketing research, logistics, opening sales offices in large cities.
MLM business is a partnership business
I really like the phrase: "Work for yourself, but not on your own." Indeed, in the network marketing industry, everyone has the opportunity to create their own business in partnership with a large company. And, importantly, with the support of more experienced distributor partners (mentors).
One of the significant advantages of MLM business is that it allows you to create your own business without serious financial investments. And even without entrepreneurial experience. Experienced mentors will help you master the necessary skills if you have the desire and willingness to act.
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