Models for beauty brands all look the same
The beauty industry isn't exactly famed for its diversity, but this is still pretty bleak.
Graphic design company Canva looked at models across five major makeup companies, and blended their faces into one representative image.
You won't be surprised by this, but they all looked almost exactly the same. Canva looked at advertisements from CoverGirl, Dior, L'Oreal, Maybelline, and Rimmel London, and the results were pretty interchangeable.
"When the beholder is the American consumer, beauty standards seem to be strikingly restricted," Canva's blog post on the experiment said.
They noticed that across the brands, similar facial features were popular.
"Many facial features remained somewhat consistent across the board – facial structure, lip and eye shape, eyebrow curvature, and nose width were all stunningly similar," the post reads.
"High cheekbones and pronounced jawlines were an exceptionally popular choice throughout this specific category, and full, pink lips unfailingly made the beauty brand cut."
Not only are all the composite images "highly youthful, unblemished and appealing," they all look pretty Caucasian.
As the Canva post says, this reflects a wider trend.
"While attractiveness is ultimately a matter of subjectivity, societal beauty standards lend themselves to similarly featured beauty models regardless of brand name."
That's fair. We can't blame these makeup companies entirely for the homogenous looks they present – they're doing it because it sells.
Still, change has to start somewhere, and we'd love to see more diversity in beauty advertising.Read more at:black bridesmaid dresses
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