Mobile video advertising is better than Google adwords and in-apps adsby Arun Singh Mobile video advertising
With the growing number of Smartphone users, online availability of businesses has become extremely crucial. Today’s customer is tech-savvy and they search online for various products or services. This digital world has made brands go online in order to reach their potential customers. According to Google recent report, 88% of people are using Smartphones for their local searches, as compared to 84% of computer and tablet users.
Why is mobile advertising becoming so popular?
Mobile is a small yet effective medium of being connected to the world. Customers can access an unlimited horizon of information from anywhere and at any time. Mobile phones give an added advantage to the marketers to broadcast their mobile video ads among their target group in minutes.
What are the types of mobile ads?
App promotion ads/ In-app ads
Mobile video messages/ads
Advertisement on mobile phones
The wide variety of mobile video advertising platforms availability makes product demonstration easy and successful. This also means advertisers can promote their products on numerous platforms. From In-app advertising, image ads to mobile video messaging via moLotus are helping businesses earn huge profit. Your message needs to hit audience’s mind, guiding them to the purchase gateway.
For a desired output, choosing the correct medium is equally essential. You can select your medium as per your requirement, preference, and budget.
1) In-app marketing
Product promotion via in-app ad feature can help you reach a wide, yet target audience. It helps grab user attention by popping in between the apps or games. These can be clickable or non-clickable as per the advertiser’s requirement. This In-app advertisement helps in analyzing the ratio of customers who are or not interested in that particular advertisement. It can be either displayed on advertisers own application or on the third party’s app. This kind of advertising in less effective as it requires the app download and internet to work.
2) Mobile Video Messages/ Ads by moLotus
moLotus is a revolutionary mobile video messaging platform that is highly recommended by big brands and advertisers. It has success records established throughout and is cost-effective medium for mobile advertising that runs without using any app or internet. moLotus is handset compatible and gets delivered in minutes directly on the consumer’s phone inbox. It is an automated and personalized medium of developing brand-customer relation wherein the rich multimedia messages gets saved in the inbox that can be accessed when required. This cost-effective, interactive mobile rich media advertising platform that comes with a real-time tracker for better advertisement tracking & analysis.moLotus helps save time and generate huge revenue for businesses.
3) Image ads by Adword
Image ads by Adword are another form of advertising that is created on Google Display Network in the form of images (dynamic or static). While they work as a brand ambassador for your product or service, it requires a huge cost to create the mobile advertisement.
In a nutshell, there are lots of digital mobile video marketing platforms available in the market like Adwords, In-app marketing, Text ads and moLotus Video Messaging that helps deliver desired results with improved ROI. Hence, select your preferred on-the-go medium platform carefully for better output.
Created on Aug 21st 2018 02:30. Viewed 235 times.