Mobile Solutions: Enhancing Increased Competitiveness for Financial Services Organisations

Consider this business scenario: In an industry as competitive as banking, innovation can be the key to survival. Changes that have been in the business of banking have brought an increasing need for mobility, as traditional office concepts become obsolete.

Employees who depend on PC tools may actually spend only a small portion of their time at their workstations.

The broad adoption of wireless networks has proven that wireless technology can greatly increase efficiency, while still preserving the security and reliability of a wired platform. Ubiquitous connectivity and new architectural solutions enable organizations to increase productivity. They can let employees and customers alike connect using PCs, wireless devices or even mobile telephones.

Is there is a Mobile Solution that can help in this domain?

The right wireless infrastructure will deliver on two main objectives. It will create a flexible platform that can support different security and access rights for different groups of users, and provide remote access from many different locations. A wireless network will do more than eliminate cables in the office. It can bring significant improvements in productivity, employee performance and customer satisfaction. It can also lay the foundation for even further improvements, with a converged IP network.

Business Benefits that are accrued to the establishment as well as its various stakeholders

• Improved customer service and customer perceptions, with flexible service delivery
• Enhanced security, with role-based access and encrypted transmissions
• “Guest” connection options to support consultants and vendors
• Session-level authentications that provide transparency and accountability
• General increase in the acceptance of network-based tools and applications, supporting a
Move towards more cost-efficient service vehicles

Some Important parameters to be kept in mind when implementing mobile solutions:

Firstly, it is important to understand the number of consumers, frequency of use, and cross-visitation for mobile properties within a category.

Secondly, there is an urgent need to understand mobile and PC behaviour of different audience segments.

Next is to understand the trended growth of different industries and which brands are growing the fastest within an industry

We also need to identify mobile ad exposure deploying proprietary, industry-first tagging technology. Without fear or favour, there is an urgent need to benchmark campaign performance against a robust normative database.

Finally we need to remember to measure the campaign impact across a wide range of mobile and tablet marketing platforms-mobile, Web, applications, video, gaming, picture, solutions, location and SMS advertising.

Mohnish Mohan is a Chief Product Officer for the firm Product Works Inc. Mohnish Mohan has been a thumbs up for his investment initiative to fund and build applications and services that delivers on the promises of the social web.

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Created on Dec 31st 1969 18:00. Viewed 0 times.

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