Articles

Mobile App Development to Help Retailers with the Holiday Season Rush

by Karl P. Mobile App Developer

Custom mobile application development services are quickly becoming the go-to choice for businesses to help increase sales during festive seasons.

Festive seasons in most countries see online e-commerce businesses and retailers see huge traffic through their apps and on their websites. Moreover, retailer businesses offer festive discounts and promotional offers which increase digital footfall and keep everyone in the business on their toes. In such times, businesses need to perform at capacity and streamline every aspect of the business to deliver products smoothly. The best solution is to invest in custom mobile application development services to create value-driving business apps.

Custom mobile app development has become key to connecting retail and e-commerce businesses with their customers. Customers can immediately check products that they want to compare and buy, know all the information and ratings of specific products, make purchases directly via the app or to save them in the wish list.

From a business perspective, managers and the top brass have to keep a keen eye on changing consumer demands with real-time analytics and make a decision on the best marketing strategies to enhance sales.

Here are some tips for businesses to develop custom mobile apps that can stand the pressure of holiday seasons:

App Design and User Interface

The app needs to be simple yet informative. With a simple user interface (UI), decision making becomes easy for the customer. Also, icons can be redesigned to suit a particular festive season. For example, for Christmas, offers can show a pair of bells. The app icon on the mobile phone can also be customized. Whereas, the main page of the app can showcase slides of the Christmas best offers. Custom mobile application development services ensure that the app is customized to specific business requirements.

Marketing Campaigns

Giveaways have the power of increasing traffic and sales. Festival inspired campaigns can include different offers for new customers and existing ones. Other effective campaigns may include freebies, discounts, extended discounts (example: buy one get one), and cross-channel offers (example: buy a television and get a discount on home theatre from the same brand).

Moreover, every department can design their own unique offers to attract customers. This is why custom mobile application development services fare better than off-the-shelf apps.

Notifications

A lot of customers are not everyday visitors to these retail/e-commerce apps. Also, they might have saved some items on the wish list, waiting for better offers. To inform them about offers and such, businesses can send push notifications, SMS and emails, detailing the campaign offering through individual and personalized communications.

According to a number of research articles, the average number of visitors from notifications is 70% plus. Whereas sales showcase a number of over 30% with custom mobile app development. Custom mobile application development services can automate these processes to save employee time.

Data Analytics

Keeping the most important feature at the end, real-time data collation and customizable analytics are pertinent drivers in understanding the constantly changing demands of the wily customer. The main reason is to keep an eye on the heavy traffic that retail/e-commerce apps and websites are bombarded with in festive seasons.

This helps decision makers to stay on top of the demands and calculate the return on strategies and make changes accordingly. Data-driven decisions also garner customer loyalty. Custom mobile application development services integrate customized dashboards (which features a granular reporting engine) automatically.

Summing Up

Keep these points in mind when investing in custom mobile application development services. With a simple UI, attractive marketing campaigns, real-time notifications and data-driven decision making, custom mobile app development can attract customers and gather customer loyalty like never before.

Create business-value driving custom mobile apps to increase sales and offer best customer experiences during and after festive seasons.


About Karl P. Senior   Mobile App Developer

141 connections, 5 recommendations, 596 honor points.
Joined APSense since, November 14th, 2017, From Singapore, Singapore.

Created on Sep 25th 2018 05:40. Viewed 154 times.

Comments

Mayra Carlson Freshman  Marcom Specialist
I would have used this if I was an retailer....
Sep 25th 2018 05:51   
Please sign in before you comment.