Mobile AdTech 2015-2017: Staying Relevant and Getting Paid in an Era of Accelerated Volatility

Mobile AdTech 2015-2017: Staying Relevant and Getting Paid in an Era of Accelerated Volatility $14 billion in global ad spend rumbling through the mobile adtech ecosystem has undergone a striking transformation over the past 12 months, redefining how agencies (and agency trading desks), vendors and audience platforms engage with digital budgets, impressions and apportion subsequent profit splits.

 

AdTech volatility resonating across the vendor marketplace is pressed by the push to acquire scale quickly (i.e. M & A) to compete with display giants that own audience networks like Facebook, Google, Twitter and iAd.

 

Read more details @ http://www.bigmarketresearch.com/mobile-adtech-2015-2017-staying-relevant-and-getting-paid-in-an-era-of-accelerated-volatility-market

 

 

Market positions analyzed in this research report include: 4th Screen Advertising, AdColony, Aditic/Sofialys, AdMob/Google AdSense, AdMobius, Admoda, AdsMobi , AdultModa, Amobee, AppFlood, AppNexus, Axionix, Blinkx, BrightRoll, BuzzCity, Byyd Tech Ltd., Casee, Conversant Media, DataXu, Facebook/Atlas/Instagram, Greystripe, iAd, InMobi , Jana Mobile, Jumptap, Komli Media/Mobile, Lotame, Madhouse, Madvertise, MediaBrix, Medialets, MediaMath, Millennial Media, Mobclix, Mobgold, Mobile Posse, MobileTheory, Mojiva/Mocean, Moolah Media, NDN,Nexage, Opera MediaWorks, OutSpoken, Pointroll, PubMatic, PulsePoint, Rhythm NewMedia, Smaato, StrikeAd, TapAd, Tapjoy, ThinkNear by Telenav, Third Screen Media/AOL Mobile, Tremor Video,Twitter, Twitter/MoPub, UpSight, Verve Mobile, Videoplaza, Voltari, xAD

 

Enquire About Report @ http://www.bigmarketresearch.com/report-enquiry/170685

 

 

Table OF Contents

 

Executive Summary 1

Mobile Adtech/Spend and Business Operations Marketplace Overview 1

Mobile Adtech is a Sophisticated Inter-Connected System of Emerging Standards, Media Clearing and Campaign Management Tools 1

The Global Mobile Advertising Marketplace Worth $12.8 Billion In 2014 2

Global Mobile Media Spend: 2009 - 2017 4

Mobile Ecosystem Revenue: Ownership Share 5

Mobile AdTech 101: Getting paid means sticking around: The keys to creating a sustainable market position 2015 - 2017 6

Profiting From Volatility: The Marketplace Is Forecast To Pay $14 Billion In 2015 Net Topline 6

Cagr Analysis By Vendor Vertical: 2009 - 2014 7

Mobile Ecosystem Revenue: Ownership Share 8

 

Mobile Adtech Operations, Inventory and Media Spend: Terms and Definitions 9

 

 

Overview 13

Global Mobile Adtech Markets 2015 - 2017: Inventory, Spend, Revenue and Profit Payouts in an Era of Accelerated Volatility 13

Delivering and Measuring Mobile Media Spend and Adtech Operations Success: The Way Forward Means Staying Relevant 2015 - 2017 13

Mobile Adtech/Spend and Business Operations Marketplace Overview 13

Mobile Adtech is a Sophisticated Inter-Connected System of Emerging Standards, Media Clearing and Campaign Management Tools 14

The Rise of Mobile Programmatic Fueled by Format Standardization, Data, Buying at Scale and Cross-Platform 16

Mobile Adtech 2015-2017 and Media Budget Allocation: Who Gets Paid, How Much and Why 16

Mobile Adtech M & A has Reshaped the Entire Global Marketplace over the Past Two Years 17

Desktop/Mobile Video Ad Network, Serving and Adtech Platform M & A Deals, Public and Private Trading/Take-Out Multiples 2005 - 2014 19

Mobile Media Management: Adtech Ecosystem Alignment by Vendor Type 21

Marketplace organization by vendor alignment 2015: DSPs, Marketplaces, Audience Networks and Data Science 21

Mobile Adtech Ecosystem Vendor Alignment By Specialization 22

Mobile Adtech Inventory, Spend and Profit Sustainability by Vendor Segment 2015 - 2017 26

 

 

How the Mobile AdTech Ecosystem Engages Media Spend 26

 

Spend Cagr Analysis By Vendor Vertical: 2009 - 2014 26

Mobile Adtech Vendor Cagr 2009 – 2014 27

$ 12.8 billion in 2014 global media spend: The marketplace is standardizing buys against a CPM model 28

Global Mobile Media Spend: 2009 - 2017 29

In-app versus mobile web: Both are valuable points on the monetization compass 31

Mobile Impression Formats: Diversity and Flexibility 31

Mobile Adtech Formats 2014/2015 33

Mobile Adtech: Pricing and Getting Paid in a Rapidly Evolving Marketplace 2015 - 2017 35

Inventory and Operational Billing Models: Pricing media impressions, spend and participation formulae 35

Mobile Adtech Ecosystem and Getting Paid: Billing Models: 2014/2015 37

Fill rates are an elusive gauge of sellout success: The Facts on fill rates, eCPMs and spend trends 2015 39

Mobile Adtech Ecosystem Inventory Fill Rates and Ecpms: 2009 - 2014 41

Marketing Platforms Assume Revenue Prominince: Printing $7.6 Billion in Net Platform Revenue in '14 42

Mobile adtech: Net revenues and economic rent payment share 42

Mobile Adtech Ecosystem Revenue Allocation By Vendor/Solution Type: 2009 - 2017 44

Agencies and trading desks book $2.1 billion in mobile adtech, campaign management fees in 2014 46

Agency Fees 2009 - 2014 46

Mobile Adtech Ecosystems Topics and Trends 2015 - 2017 47

In-app inventory and media spend dynamics 47

Audience reach, profiling and geographic/territorial investment, inventory and sellout dynamics 47

Mobile audience and campaign data analytics 2015 - 2017: Persistent device and location sensing; increasing retail foot traffic 48

R & D investment 2015 - 2017 49

Headcount/hiring/staff 50

 

Read complete TOC @ http://www.bigmarketresearch.com/mobile-adtech-2015-2017-staying-relevant-and-getting-paid-in-an-era-of-accelerated-volatility-market

 

Contact us

Deep Joshi

5933 NE Win Sivers Drive,

#205, Portland, OR 97220

United States

Direct :+1 (617)674-4143

Toll Free :  +1 (855) 711-1555

Fax : +1 (855) 550-5975

Email: help@bigmarketresearch.com

Web: http://www.bigmarketresearch.com