Milk lovers can get the best milk in India easily

Milk has always been a prominent part of the diet of most of the Indians. Milk features so prominently in our daily food habit that it has gained cultural and even, religious significance. However, with the post-independence population explosion, our country faced some difficulty in meeting the demand of crores of Indians with limited supply of milk producing cattle. Then, came the iconic white revolution. The introduction of modern technology to cattle rearing and breeding, significantly increased the yield of milk and solved most of our problems. Milk became available all around the country at affordable rates. And a cup of milk became a regular drink for every individual. Fresh milk was being available and the milk industry also employed thousands of people who indulged in cattle rearing, milking and home delivery of best milk in India.

 

However, the happy phase did not last forever. Adulteration was introduced by some corrupt milkmen and gradually, it became rampant. There was a time when fresh cow milk became extremely difficult to get. Milkmen started mixing milk with various kinds of adulterants such as colours, chalk and flour. Some evil milkmen also used to mix harmful adulterants in milk, which caused sickness in many. However, the good news is that at present, the government is very strict in this regard and has set up monitoring committees to look into the issue of milk adulteration, and food adulteration in a larger view. Norms and regulatory standards were set, only the compliance of which would give one the right to produce and market milk.

 

Today, there are several milk brands in India which are providing high quality milk without any trace of adulteration. The milk brands market milk in attractive packaging which is also good for preserving fresh milk for a few days. The brands have also indulged in advertising on broadcast media, which has further promoted the benefits of milk among the younger generation.

 

Start-up brands of milk in India have started smart ways to market their milk. These start-ups not only market farm fresh milk, but also other milk products such as paneer, cheese, curd, butter, sweets and ice-creams. These start-ups have also started offering home delivery of milk on a regular basis and easy payment procedures such as online payment. The milk and milk products marketed by these start-ups also come with printed nutritional facts, which helps the customers to understand the benefits of milk in a better way. This is a very good time for milk lovers, as fresh and pure milk is easily available in the market at really attractive prices. A simple comparison between different brands enables them to get the best milk in India easily.

You can visit here to order a milk at your doorstep : http://www.prideofcows.com/delivery-area/