Microsoft Dynamics CRM - Best CRM Software for Banking
Banking professionals have a herculean task in hand. As custodians of public money, they work round the clock to manage millions of customer profiles, apart from other things such as savings, debts, loans taken and mortgages. Big banks have portfolios that run into hundreds of millions of dollars and even billions and are given the responsibility to manage these with utmost clarity, integrity and precision. One slight mistake here or there or an uncalled for transfer of funds can land the entire banking framework into deep trouble.
For this they need a software that helps them manage everything. A unified system accessible to everyone, understood by everyone and being found as easy to work on by everyone is the need of the day. Microsoft Dynamics CRM has been rated by many bankers as the Best CRM Software for the Banking sector.
Its benefits are many:-
1. The Dynamics CRM enables banking professionals to gather customer data in a single repository. This way, they get to understand each customer’s profile from closer quarters.
2. IT Costs involved come down comparatively. Complexities that often come up are reduced because of a flexible infrastructure.
3. The software suite ensures that data gets duly imported from other systems and BI capabilities are fully used to develop reports.
4. Businesses can be run in real-time, with there being no need to replicate data or duplicate its storage.
5. Training costs involved are almost negligible as the user interface is pretty similar to that of Microsoft Outlook and Office.
Microsoft Dynamics CRM is called the Best CRM Software for Banking not just for any reason. It offers capabilities to support many forms of banking, Commercial and Retail being a couple of them and also Wealth Management.
For Commercial Banking, The Dynamics CRM facilitates:
1. Core Systems Integration. The software is a single source of customer data where all facets can be looked into.
2. Seamless Client Coordination. Banks get to form a client-centric culture, which will help employees work effectively.
3. Better Collaboration. This would have multiple units working together cohesively in handling processes such as small business lending, mid-market lending, equipment financing, commercial real estate lending etc.
For Retail Banking, The Dynamics CRM facilitates:
1. Customer and Account Management. Banks get to become more customer-centric and less account-centric. Account data surfaces in CRM, which can eventually be rolled up into household records.
2. Market Synchronization. The software helps with marketing automation, which makes it easy to build customer and lead lists. It also helps create and track cross-sell and up-sell marketing campaigns.
3. Comprehensive Client Servicing. Service delivery becomes streamlined as bankers will have easy access to consolidated customer data. The software automates inter-department collaboration.
For Managing Wealth, The Dynamics CRM facilitates:
1. Real-Time Report Creation. Bank employees will get a clear view of portfolio holdings, market values and transactions. They will also be in a position to manage sales well.
2. Archiving of Client Documents. All paperwork pertaining to investment proposals, prospectuses, financial planning hypos and research reports can be maintained cleanly.
3. Service Engagement. Bankers will be able to track and manage activities between the bank and its clients. The software with automated workflows will help advisors review meetings.
With so many capabilities especially designed to make work easy for banks, there should be no reason to debate which software is the best. Besides, when you consult with a Microsoft Dynamics Partner like Dynamics Square, things only become better.
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