Men’s Grooming Products Market Size, Share, Growth, Trends and Industry Statistics Report
by Susan Hill Business ConsultantThe
global men’s grooming products market size is expected to
reach USD 78.5 billion by 2025, according to a new report by Grand View
Research, Inc., expanding at a CAGR of 5.2% over the forecast period.
Increasing rate of population, rising beauty consciousness among males,
awareness about basic hygiene and cleanliness of body parts, growing influence
of social trends, and rapid innovations and development in various grooming
solutions are the key factors responsible for industry growth.
High
disposable income and the hunger to climb the corporate ladder have redefined
the needs of male grooming, and in the process, created an attractive market
for companies dealing in men’s products. Rising awareness regarding the overall
body care among males and growing influence of social trends are supporting the
market growth. The idea behind personal grooming is to maintain the basic
hygiene and cleanliness of body parts. A major factor fueling the growth of
this market is rising beauty consciousness among males. Rapid innovations and
development in various grooming solutions like hair spray, hair perfumes, and
beard wax are offering tremendous growth potential to the market.
Europe
emerged as the largest regional market in the year 2018 owing to
growing demand for skin and hair care products among males. Increasing
focus on the maintenance of a youthful and presentable appearance is a key
factor driving the market in Europe. Men are regular users of body shaving
products and skin enhancement cosmetics in the APAC region, thereby boosting
the regional market growth.
Men’s
grooming items have become quite popular among western developed countries in
the last decade but the trend is now shifting towards Asia Pacific and Latin
America. Conventionally, men’s grooming solutions were categorized into male
toiletries and shaving products but recently demand for men’s cosmetics has
also increased. U.K. dominated the market in terms of revenue in 2018,
acquiring 65.4% share in Europe. Demand for anti-aging, oil-free cream, and
face wash is gradually increasing in North America, Western Europe, and Japan.
The skin care segment is likely to witness the fastest growth in the forecast
period as compared to the hair
care segment.
Further key
findings from the study suggest:
- The skin care
segment is projected to expand at a CAGR of 6.1% over the forecast period
- Based on the
distribution channel, the e-commerce platform held an overall revenue
share of 9.8% in 2018
- The men’s
grooming products market in U.K., U.S., China, Germany, and Brazil has also
expanded to a great extent in the last few years.
Access
full research report on global men’s grooming products market:
www.grandviewresearch.com/industry-analysis/mens-grooming-products-market
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Created on Dec 17th 2019 02:50. Viewed 404 times.