McDonald’s franchise owners in India are masters of “Fast Food Innovations”

Fast food trends in India has transformed ever since McDonald’s franchise have opened in metros and tier II cities in the country. From spicy tikkas to traditional potato cutlets, the India McDonalds menu card is rated as one of the most delightful and sumptuous catalogue in the world. In India, there are close to 200 McDonalds franchise outlets that serve meals and packaged deliveries. Coupon deals available on McDonald’s online order have transformed the way Indians prefer order food online.

Dazzling services garner brownie points

 

The McDonalds franchise model in India is coherent with the food giant’s global operation system. The company earns revenue through the rent, royalties and the fees laid by the franchise owners. The sales from the restaurants and the sponsored events also contribute significantly to the company’s financial statement. Established in 1940 as a barbecue restaurant, McDonald’s arrived in India in the mid-90s. The India McDonald’s menu card is rated only second to top coffee lines. New items have been constantly introduced to suit the taste buds of the Indian youth and kids. Freebies, coupon deals and special ambience are part of the theme that makes McDonald’s franchise outlets a suitable option for organizing parties.

Popularity as a buddy joint

 

If you thought that only food and drinks attract the Indians to the restaurant run by McDonald’s, then you are missing the plot. The clown- Ronald McDonald and the ambience draw even adults into the chains to experience it. The only thing you miss when you avail McDonald Online order are the free Wi-Fi Hotspots and gleefully happy catering service.

Smart outlet locations with high-end ambience

 

Most McDonald’s franchise outlets in India are located close to educational institutions, IT parks, commercial areas, highways and inside shopping malls. The popular items in the India McDonald’s menu card are Chicken Wings, French fries, McAloo Tikki, breakfast items, milkshakes, desserts and soft drinks. Fish wraps, fruit salads and seasoned fries are available in selected outlets in metros. The fast food joints have beautifully camouflaged their services with Indian hospitality. Perky red and white uniforms and colourful ambience with TVs and wooden desks make the place a vibrant avenue to hang out with friends, kids and spouse.

Vegetarian model drives the sales

 

In India, McDonald’s is loved for its push for vegetarian items. No beef and pork items are sold in any of the outlets considering the sentiments of their average customers. It’s most popular global hit, McRib has not been launched in India in all these years. In fact, the quality standards offered by the company are of the highest grade. With such a high-value proposition in India, McDonald’s online order system is ranked as best in the business of food and catering industry.

Inspiration from the local business models

 

Ably supported by innovative ideas like Drive Thru, Auto-Mac and McDrive Plaza, India’s top fast food joint is a traveller’s paradise on the highways. Some McDonald’s franchise owners are planning to introduce the concept of McCafe. The Maccas introduced in McDonald’s Australia is a raging hit and is expected to repeat the success in India as well.