Marketing Trends Predicted For 2016
We are into the final quarter of 2015 and marketing brains are already working day and night to figure out trends that will pioneer marketing in 2016. Given below are 4 of them, which are most probably going to have a huge say in how marketing will be conducted in general.
1) Heard of the Rift by Oculus VR? Perhaps Oculus VR has been more in news for its $2 billion cash and stock acquisition by Facebook. The Rift is a premier virtual reality head mounted display pre-installed with integrated headphones and spatialized radio. It is also empowered with 6 full degrees of freedom rotational and positional tracking. Lots of marketing professionals are seeing this as a major breakaway from the routine and a potential goldmine for comprehensive promotions. They are putting their money firmly on this.
2) Snapchat wins. If not till now, then definitely in 2016. Similar questions were raised by every online marketing agency and digital marketing company over the fate of Facebook and Twitter. Cut to today, you have the same Digital Marketing Agency in India and Online Advertising Company in India putting Facebook and Twitter above everything to begin their online promotions with. Users have begun flocking onto Snapchat big time and it is slowly rising to become an integral part of mainstream social media.
3) Search capabilities are going to strengthen further and go beyond Google, Yahoo and Bing. Add Baidu to this list, if you are Chinese. Facebook is working on its own version of a search engine. This means every digital marketing company and online marketing agency will have more chances to make the brands they promote visible. More ‘buy buttons’ are being added by e-commerce stores and payment messaging is becoming a commonality.
4) How aware are you about the Internet of Things? Google defines the IoT, more commonly referred to, as a network of physical objects embedded with electronics, software, sensors, and network connectivity enabling the objects to assimilate and exchange data. The IoT is said to allow objects to be sensed and controlled remotely across an already existing network infrastructure. This helps create opportunities for a direct integration between the physical world and computer based systems, which results in improved efficiency and other economic benefits. Scientists and experts have predicted that the IoT will be home to around 50 billion objects by 2020.
What does this mean for the routine Digital Marketing Agency in India and Online Advertising Company in India? This means, that these agencies will start having more data than usual to mine. Data sources are going to get bigger and agencies are going to have to wear their thinking hats to serve their customers better than ever. From here on, the IoT is going to emerge as a tool that marketers are going to use comprehensively while dealing with their customers.
Marketing professionals, conventional and digital, know these trends have to be embraced or else they risk losing out in the race and in the process, their prestigious clients. Get set to embrace them, for they will determine the future of marketing in 2016.
1) Heard of the Rift by Oculus VR? Perhaps Oculus VR has been more in news for its $2 billion cash and stock acquisition by Facebook. The Rift is a premier virtual reality head mounted display pre-installed with integrated headphones and spatialized radio. It is also empowered with 6 full degrees of freedom rotational and positional tracking. Lots of marketing professionals are seeing this as a major breakaway from the routine and a potential goldmine for comprehensive promotions. They are putting their money firmly on this.
2) Snapchat wins. If not till now, then definitely in 2016. Similar questions were raised by every online marketing agency and digital marketing company over the fate of Facebook and Twitter. Cut to today, you have the same Digital Marketing Agency in India and Online Advertising Company in India putting Facebook and Twitter above everything to begin their online promotions with. Users have begun flocking onto Snapchat big time and it is slowly rising to become an integral part of mainstream social media.
3) Search capabilities are going to strengthen further and go beyond Google, Yahoo and Bing. Add Baidu to this list, if you are Chinese. Facebook is working on its own version of a search engine. This means every digital marketing company and online marketing agency will have more chances to make the brands they promote visible. More ‘buy buttons’ are being added by e-commerce stores and payment messaging is becoming a commonality.
4) How aware are you about the Internet of Things? Google defines the IoT, more commonly referred to, as a network of physical objects embedded with electronics, software, sensors, and network connectivity enabling the objects to assimilate and exchange data. The IoT is said to allow objects to be sensed and controlled remotely across an already existing network infrastructure. This helps create opportunities for a direct integration between the physical world and computer based systems, which results in improved efficiency and other economic benefits. Scientists and experts have predicted that the IoT will be home to around 50 billion objects by 2020.
What does this mean for the routine Digital Marketing Agency in India and Online Advertising Company in India? This means, that these agencies will start having more data than usual to mine. Data sources are going to get bigger and agencies are going to have to wear their thinking hats to serve their customers better than ever. From here on, the IoT is going to emerge as a tool that marketers are going to use comprehensively while dealing with their customers.
Marketing professionals, conventional and digital, know these trends have to be embraced or else they risk losing out in the race and in the process, their prestigious clients. Get set to embrace them, for they will determine the future of marketing in 2016.
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