Maplestory2 Mesos
Unsurprisingly, Steve Schnur, EA’s worldwide director of music, is also a believer. Schnur said the company’s e-mail inbox Maplestory2 Mesos gets several testimonials per week from bands who say they’ve picked up fans through video games. After the release of Madden 2003, there was a definite impact on radio requests for the
bands OK Go and Good Charlotte, which both had songs in the game, Schnur said.
Having a song in a video game is even better than having it in a movie, Schnur claims, because the name of the song and the artist are right on the screen as it’s being played. In addition, the games are aimed at the prime 18-24-year-old music-buying demographic.
But for some of the smaller bands, the biggest benefit has been the increased publicity. Rob Aldinger, the co-owner of Narcofunk Records, said getting the label’s band, The 100th Monkey, on the Project Gotham 2 soundtrack has helped get the word out but hasn’t made the album a best-seller.
"Being on PG2 did not have a serious impact on our sales of The 100th Monkey’s album, despite the fact that we were also released on the accompanying promotional hip-hop CD. We did, however, get a lot more name recognition and visibility from being associated with the project, but it didn’t impact the bottom line very much," Aldinger said.
bands OK Go and Good Charlotte, which both had songs in the game, Schnur said.
Having a song in a video game is even better than having it in a movie, Schnur claims, because the name of the song and the artist are right on the screen as it’s being played. In addition, the games are aimed at the prime 18-24-year-old music-buying demographic.
But for some of the smaller bands, the biggest benefit has been the increased publicity. Rob Aldinger, the co-owner of Narcofunk Records, said getting the label’s band, The 100th Monkey, on the Project Gotham 2 soundtrack has helped get the word out but hasn’t made the album a best-seller.
"Being on PG2 did not have a serious impact on our sales of The 100th Monkey’s album, despite the fact that we were also released on the accompanying promotional hip-hop CD. We did, however, get a lot more name recognition and visibility from being associated with the project, but it didn’t impact the bottom line very much," Aldinger said.
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