Maplestory2 Mesos
by Minhua Gou guwen Unsurprisingly, Steve Schnur, EA’s worldwide director of music, is also a believer. Schnur said the company’s e-mail inbox Maplestory2 Mesos gets several testimonials per week from bands who say they’ve picked up fans through video games. After the release of Madden 2003, there was a definite impact on radio requests for thebands OK Go and Good Charlotte, which both had songs in the game, Schnur said.
Having a song in a video game is even better than having it in a movie, Schnur claims, because the name of the song and the artist are right on the screen as it’s being played. In addition, the games are aimed at the prime 18-24-year-old music-buying demographic.
But for some of the smaller bands, the biggest benefit has been the increased publicity. Rob Aldinger, the co-owner of Narcofunk Records, said getting the label’s band, The 100th Monkey, on the Project Gotham 2 soundtrack has helped get the word out but hasn’t made the album a best-seller.
"Being on PG2 did not have a serious impact on our sales of The 100th Monkey’s album, despite the fact that we were also released on the accompanying promotional hip-hop CD. We did, however, get a lot more name recognition and visibility from being associated with the project, but it didn’t impact the bottom line very much," Aldinger said.
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