Malaysia Breakfast Cereals Retail Market, Malaysia Breakfast Cereals Market - Ken Research
The traditional breakfast in
Malaysia is steamed rice mixed with an egg and cucumber-onion relish or maybe
puffed bread with curry. Breakfast cereals have started making its way into the
Malaysian homes and have a huge potential to grow. Diet patterns of western
countries are now being widely adopted by people in the country, which boosts
the sales of breakfast cereals. Higher disposable income with the people has
increased the consumption of cereals. They are very easy to prepare and are a
healthier alternative, so the urban population has been increasingly shifting
towards consuming cereals. They contain high fibre content and low calories and
are good for weight loss. Many new variants for infants are now present in the
breakfast cereal market, which contain high nutritional value and are becoming
popular.
According to the market
research report "Breakfast Cereals in Malaysia", cereal Partners
Worldwide is one of the leading companies in breakfast cereals market and has
been able to capture the largest market share in the industry. The company is a
joint venture between Nestle and General Mills, provides a variety of breakfast
cereals, and flakes for the children. It has been undertaking aggressive
marketing campaigns, which have now made Cereal Partners Worldwide is a
well-known name in the Malaysian household. The company’s campaigns have been
encouraging the people to take care of their health and eat healthy food. In
the Malaysian food industry, the most commonly used and effective distribution
channels are hypermarkets and supermarkets and the companies have been fully
utilising these channels.
Breakfast cereals are not
considered a necessary item. Other breakfast meals such as cakes, bread or
pastries are considered relatively cheaper to the cereals by the consumers as
they had become price conscious. In response to this, some of the companies
offered discounts in order to make sales. Therefore, there had been a tendency
in the consumers to buy breakfast cereals only when they can get it at a
discounted price. In addition, the primary focus of breakfast cereals is on
children who have a weak purchasing power. This limits the growth rate of the
industry.
One of the key strategies to
expand the cereal market will be to make the consumers aware of the benefits of
breakfast cereals and gain their acceptance by educating them. Right marketing
of the products can have a huge impact on the sales and can increase revenues.
Breakfast cereals are considered healthy and the market is expected to grow, as
consumers are likely to consume more of these products. Discounts on cereals
will continue in order to encourage sales. These breakfast cereals are quick
and very easy to make and are fit for the fast-paced lifestyle of the people
thereby showing growth opportunity. Instant breakfast cereals offered by
various companies are very convenient as some of them can be prepared just by
adding hot water. They are increasingly being adopted by busy service class
people as well as students who are short of time.
Key Topics Covered in
the Report:
Malaysia Breakfast Cereals
Market Research Report
Malaysia Breakfast Cereals
Market Size
Malaysia Breakfast Cereals
Market
Malaysia Breakfast Cereals
Trade Market
Malaysia Breakfast Cereals
Retail Market
Malaysia Breakfast Cereals
Production Output
Malaysia Breakfast Cereals
Import Volume
Malaysia Breakfast Cereals
Export Volume
Malaysia Breakfast Cereals
Market Future Outlook
Malaysia Breakfast Cereals
Market Competition
Online Sales of Cereals in
Malaysia
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Contact:
Ken Research
Ankur Gupta, Head Marketing
& Communications
+91-124-4230204
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